2021 Trend Forecast

2021 is fast approaching, and keeping up to date with digital trends will increase your success and keep you in front of your competition. We are here to highlight a few key trends to keep your business ahead of the game in 2021.


1.Micro Content

The quick tap and swipe feature that has been seen on TikTok and Instagram Reels, offers great sharing functionality and has shifted the way we create, share, and interact with content. This type of content allows your business to reach wider audiences a lot quicker and engages users. So, get ready to master your micro content.


2.Video Content

Live streaming has become a considerable aspect of social media, allowing users to connect directly to your business. It allows your in-person events to be available for remote attendance, and it’s a great way to expand your audience reach. If there is limited space available at your venue, live streaming is perfect way to ensure that your customers and/or clients do not miss out. It also allows you to track your analytics so you can gauge what your audience wants to see more of.


3.Mobile Shopping

Mobile shopping allows for a better user experience and more control for your business. The trend of mobile shopping also involves real-time shopping as you live stream via Facebook and Instagram. This feature will become more widely available in 2021.


4.Interoperability of Apps

With new Facebook updates continually becoming available, new opportunities for your business will transpire. The connectivity of apps will become substantial in 2021, such as Facebook encompassed through Facebook/Instagram Shops, where consumers can purchase on Facebook, Messenger, soon through Instagram Direct, and eventually in WhatsApp. This a great and convenient way for your business to advertise your products and generate sales.


The digital world is constantly evolving, and we are sure more apps and trends will come to surface throughout 2021. For now, what trend or business idea are you most excited about for 2021?