Content Creation Tools That We Use Everyday

As a digital marketing agency, we know that having the right tools is essential for staying creative, efficient, and ahead of the game. Whether we’re designing graphics, editing videos, or sourcing the perfect stock images, these tools make our lives so much easier. Trust us – they’ll do the same for you 😉 So, listen … Read more

The benefits of Facebook ads for small businesses! 

Facebook ads offer a powerful solution by providing instant visibility and an extensive reach that organic posts alone cannot achieve. By leveraging the user base of both Facebook and Instagram, small businesses can maximise their marketing efforts with a single ad setup across various platforms such as feed posts, stories, Explore, and Reels.  The benefits … Read more

The Shift in Young Consumers’ Discovery… Social Media vs. Google 

As the digital landscape continues to evolve, so do the behaviours and preferences of its users. A recent study by Forbes Advisor has unveiled insightful trends about how young consumers are increasingly turning to social media platforms for product discovery. This shift, particularly prominent among Gen Z, is reshaping how businesses approach marketing and customer … Read more

AI and Marketing in 2024 – Navigating a balance 

In 2024, the digital marketing landscape continues to evolve rapidly, with AI playing an increasingly crucial role. Marketers are using AI to optimise their strategies, improve customer engagement, and drive conversions. However, having the right balance between AI and human creativity remains essential for successful campaigns.   The Role of AI in Digital Marketing  AI has … Read more

Mother’s Day Gift Guide

As Mother’s Day approaches, it’s time to celebrate the amazing mothers in our lives. What better way to show our appreciation than by giving them a gift that truly reflects their unique style and interests? We have created a special gift guide featuring a variety of our clients, so you can easily find the perfect … Read more

The Rise of AI Influencers on TikTok: Pros and Cons for Brands 

In a bold move, TikTok is reportedly exploring the possibility of allowing brands to leverage AI-powered virtual influencers to market their products. This innovative approach has garnered attention, raising questions about its potential impact on the platform’s commerce landscape. So, what are some of the positives and negatives of this emerging trend?  The Positives  Cost-Effectiveness: … Read more

Should you be Embracing AI in Marketing?  

In today’s digital age, the integration of Artificial Intelligence (AI) into marketing strategies has become more than just a trend – it is a fundamental shift reshaping the way businesses connect with their audience. As marketers, we find ourselves navigating a landscape where AI isn’t merely a trendy term – it is changing the way … Read more

Celebrating International Women’s Day

Meet the inspirational women of the Wise Up community. It’s International Women’s Day! The theme for 2024 is “Invest in Women: Accelerate Progress” and we couldn’t think of a better focus ourselves. As we reflect on this important day to celebrate the achievements of women, we thought there’d be no better way than to share … Read more