It is the first point that people see when discovering your page, so it is important to nail your bio! Your Instagram bio conveys important information about who you are and what your brand is. It takes less than a second for users to form an opinion on you based on it, so we have listed some tips to better your bio!
#1 Username – Your Instagram username is your identifier on the platform. It is important that your business name is clear and easy to search for. Using a consistent handle across all your social media platforms will make it easier for people to search for you.
#2 Link your website – Instagram allows you to include a clickable link in your Bio. You can update the url as often as you want, or you can include ‘Linktree’. Linktree is a free tool that optimises your Instagram traffic and houses all the content you’re driving followers to. This way, through your Instagram posts, you can direct your followers to the link in your bio to find out more.
#3 Story Highlights – Instagram Story Highlights can be a great way to create engagement with users and also can lead to potential sales. Creating highlight covers through applications like Canva can change the overall look and feel of your brand and really convey what your brand is about.
#4 Switching to a Business Profile – If you are a business, Instagram allows you to identify as a ‘Business Profile’. Switching to a business profile comes with many benefits. The most important is the ability to add the ‘contact’ button. This is extremely useful because if someone clicks on the button, they can email or call you directly, or you can direct them to your business location. Switching to a business profile also helps your business appear professional and established.
#5 The Bio Itself – It is important to convey the brand personality in your bio. You are showcasing what your brand is to new potential followers, so it is important to persuade them through your bio. Your Instagram bio allows for 150 characters, so with the limited amount of text, it is important to creatively summarise your information to make your bio stand out.
If you need help setting up your Instagram account, bio or have any other Instagram questions, we are here to help! Get in touch with us today for a 20 minute complimentary phone call.