After receiving a grant to launch their charity (which helps support the welfare of thoroughbred horses once their racing days are over), Beyond Racing engaged Wise Up Marketing to create a strategy for driving awareness and donations.
After receiving a grant to launch their charity (which helps support the welfare of thoroughbred horses once their racing days are over), Beyond Racing engaged Wise Up Marketing to create a strategy for driving awareness and donations.
Our awareness campaign generated 25,000 views and drove 1,200 clicks to Beyond Racing’s new website.
With no marketing direction in place the college was not taking advantage of latest digital opportunities and lacked a clear direction guiding their recruitment of students. Their marketing was heavy in tactical sales strategies like discounting and cold calling, with a limited focus on brand building, and awareness to conversion strategies. Mary-Anne was engaged in a Chief Marketing Officer role, to transform the brand marketing, digital marketing and provide team direction and mentoring.
As a true outsourced marketing partner, our support is broad, providing expertise and management.
Finding the best way to reach your target audience can be hard, but even more so when they’re located in a different region and speak a different language. We worked alongside the Charter Australia team, leveraging their cultural knowledge with our own industry experience to connect with the staff and students they were looking to support.
We started by developing a website with a compelling strategy to gain support and donations, as well as showcase horses available for sale.
We created the social media strategy and took over management of their social media profiles. Leading into Melbourne Cup, we ran an awareness campaign generating 25,000 views and driving 1,200 clicks to the website.
Views on an awareness campaign
Clicks to website
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