The vision at Botanical Path is for people to have healthier, more radiant and glowing skin through their unique range of Collagen beauty products.
The vision at Botanical Path is for people to have healthier, more radiant and glowing skin through their unique range of Collagen beauty products.
Through our management of social channels, Botanical Path has amassed an enormous 50k following on social media.
With no marketing direction in place the college was not taking advantage of latest digital opportunities and lacked a clear direction guiding their recruitment of students. Their marketing was heavy in tactical sales strategies like discounting and cold calling, with a limited focus on brand building, and awareness to conversion strategies. Mary-Anne was engaged in a Chief Marketing Officer role, to transform the brand marketing, digital marketing and provide team direction and mentoring.
As a true outsourced marketing partner, our support is broad, providing expertise and management.
Finding the best way to reach your target audience can be hard, but even more so when they’re located in a different region and speak a different language. We worked alongside the Charter Australia team, leveraging their cultural knowledge with our own industry experience to connect with the staff and students they were looking to support.
We built an appealing and easy to navigate Shopify website to launch the eComm brand and enhance the user’s experience.
We have been involved in a variety of media, press and influencer engagement programs to grow the brand. We also manage all their social channels, both organic and paid.
Botanical Path almost has 50,000 active and engaged social media followers.
Active and engaged social media followers
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the principle of “treating your business like our own” and we have created a flexible, accessible solution for start ups and SME’s who value a personal approach.
