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case studies
Charter Australia
Client since 2023
CALL NOW TO CHAT
case studies
Charter Australia
Client since 2023
The Director at Charter Australia was referred by a previous client we had worked with extensively in the education and RTO sector as they had a need to reactivate their local and international marketing, after being on hold since post Covid.
With no marketing direction in place the college was not taking advantage of latest digital opportunities and lacked a clear direction guiding their recruitment of students. Their marketing was heavy in tactical sales strategies like discounting and cold calling, with a limited focus on brand building, and awareness to conversion strategies. Mary-Anne was engaged in a Chief Marketing Officer role, to transform the brand marketing, digital marketing and provide team direction and mentoring.
As a true outsourced marketing partner, our support is broad, providing expertise and management across:
Services
Marketing & Digital Strategy – We undertook a strategy deep dive with Charter, working from ideal client strategy, through to brand positioning and then a look at all the marketing opportunities – digital and traditional that could be utilised. We created an action plan and a marketing calendar for 12 months ahead. We were then engaged to execute, and collaborated on repositioning the brand in the market, driving key campaigns, implementing email marketing, and establishing best practices for processes.
Social Media & Content Management – Our team took charge of managing Charter’s Instagram, Facebook, and LinkedIn accounts, conducting a thorough cleanup of Charter’s socials, and implementing a managed strategy, fostering a clearer and more strategic approach. We created posts and captions across these platforms to enhance awareness and brand presence. We create a cohesive Instagram feed that is easy to navigate with on-brand graphics and content that puts the staff and students behind the brand front and centre.
Email & Print Direct Marketing – Additionally, we create and deliver both monthly and ad hoc email marketing campaigns to connect with the Charter community, keeping the business and their services front of mind.
We also worked closely with the team to maximise their recent transition to HubSpot. Mary-Anne worked closely with the sales and marketing teams, to map out their whole custom journey and create processes with HubSpot supported by automations that could support this.
Training & Coaching – As the Chief Marketing Officer of the organisation, Mary-Anne provides direction, support and coaching for the Charter Australia in-house team on a regular basis, lending her 15+ years of experience in the marketing industry to help their business reach and exceed their marketing goals.
Social & Google Ads, Lead Funnel Design – We ran both Meta & Google Ads where we promoted Charter Australia’s services locally and internationally in countries such as Korea, Taiwan & Japan. Each ad was carefully curated and optimized for each location to gain promising traffic results. We implemented lead funnel design, to get engagement from student and business targets and delivered leads for the team to nurture through.
the sell
Finding the best way to reach your target audience can be hard, but even more so when they’re located in a different region and speak a different language. We worked alongside the Charter Australia team, leveraging their cultural knowledge with our own industry experience to connect with the staff and students they were looking to support.
Click on an example above to see details.
Successes & achievements
There’s nothing we love more than a client win! Recently we’ve helped Charter Australia achieve new heights in their digital marketing.
We significantly enhanced impressions, reaching a total of over 44K, predominately by increasing our number of page posts by 173%.
We grew Charter’s Instagram reach to over 230K, growing by 189% after taking the reigns of the socials.
We launched paid ad campaigns both locally and globally in the Asia-Pacific region, growing traffic, awareness & conversions. We’ve achieved month on month CTRs of approx 3% and reached 200-500K impressions across Google & Meta through strategic optimisations.
We delivered 26 Business Leads for traineeship partnerships and 64 student leads in the last quarter of 2023
Examples of our work
FB Top Performing Ads (top performing in terms of most conversions/purchases).
Metrics (FACEBOOK – December 2023 – Jan 17 2024)
- Clicks: 1,363
- Impressions: 235,521
- CPC: $0.16
Metrics (FACEBOOK – December 2023 – Jan 17 2024)
- Clicks: 1,231
- Impressions: 78,336
- CPC: $0.26
Metrics (FACEBOOK – December 2023 – Jan 17 2024)
- Clicks: 435
- Impressions: 75,279
- CPC: $0.17
Supporting small businesses and allowing them to continue doing what they do best by doing what we do best is what we’re all about.
Want to learn more about how we can transform your business’ marketing strategy and outcomes?
Book a free chat with our Founder & CEO Mary-Anne Amies and let’s get growing, together.
What Smarter Selling Academy Says About Us
As a growing business, we needed an agency to help understand our goals, collaborate on our tactics and provide their own industry expertise to help us achieve the results we were after. Clearwater has done all this and more.
MELISSA BRICK, MARKETING MANAGER
