Australian Careers Business College (ACBC), Sydney’s Leading Business College offers a range of nationally-accredited qualifications through a variety of delivery modes to suit the needs of all students. Wise Up Marketing have been the outsourced marketing partner for the Australian Careers Business College for over a decade.
Australian Careers Business College (ACBC), Sydney’s Leading Business College offers a range of nationally-accredited qualifications through a variety of delivery modes to suit the needs of all students. Wise Up Marketing have been the outsourced marketing partner for the Australian Careers Business College for over a decade.
ACBC is ranked on Page 1 for key searches and we grew the ABCB Facebook page followers to 10,000. ACBC’s Open Day had an attendance of over 250 students following our campaign.
With no marketing direction in place the college was not taking advantage of latest digital opportunities and lacked a clear direction guiding their recruitment of students. Their marketing was heavy in tactical sales strategies like discounting and cold calling, with a limited focus on brand building, and awareness to conversion strategies. Mary-Anne was engaged in a Chief Marketing Officer role, to transform the brand marketing, digital marketing and provide team direction and mentoring.
As a true outsourced marketing partner, our support is broad, providing expertise and management.
Finding the best way to reach your target audience can be hard, but even more so when they’re located in a different region and speak a different language. We worked alongside the Charter Australia team, leveraging their cultural knowledge with our own industry experience to connect with the staff and students they were looking to support.
We have been involved in many marketing activities – we built both their brochure website and their online learning platform, developed all their brand collateral and supported their attendance at Expos as well as their own Open Day events.
We have worked on radio, TV and newspaper advertising campaigns, as well as extensive direct mail and email campaigns.
With such a long partnership we have achieved so much over the years, some notable ones include:
Facebook page followers, double in 1 year
Students on open day attendance following campaign
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