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case studies

Space Shuttle Airport Carpark

Client since 2019

Space Shuttle Airport Car Park is Sydney’s most premium yet price competitive airport parking offer.

We were brought on to create a high impact brand and stand out in an extremely competitive market.

As a start, we developed a brand identity including brand mark Astronaut and created a website and as well as the social media presence to support the brand identity.

We run extensive Google Ad campaigns, and Space Shuttle now takes 32% share of all ad space in this highly competitive space.

Some ways we have improved the Google Ad effectiveness include:

  • Increased average impression share to 52% in Dec 2021. (From 13.06% in Dec 2020)
  • Kept CPA well below the industry rate at $6.16 in 2021 despite COVID months
  • Increased conversion rate average to 22.55% in 2021 – up from 0.35% in December 2020

As a result of these outstanding results, Wise Up Marketing manage all the marketing needs of Space Shuttle Airport Car Park resulting in a stronger more consistent message to the market.

What Smarter Selling Academy Says About Us

As a growing business, we needed an agency to help understand our goals, collaborate on our tactics and provide their own industry expertise to help us achieve the results we were after. Clearwater has done all this and more.

MELISSA BRICK, MARKETING MANAGER

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