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Restorial

Restorial Building Services is a Sydney-based construction company specialising in new build, renovations and remedial building services. Though successful on the construction front, the team struggled with growing their social media presence and wanted to increase their brand awareness online.

Restorial

Restorial Building Services is a Sydney-based construction company specialising in new build, renovations and remedial building services. Though successful on the construction front, the team struggled with growing their social media presence and wanted to increase their brand awareness online.

Impressive reach through Meta and Google ads

As an agency specialised in all things digital, we work alongside Tamer and Phillip to grow their business. So while Restorial focused on building great residential & commercial spaces, we worked on building a great website and social presence.

Problem

We’ve been working with the Restorial team since late 2022, offering support in enhancing their social media presence and devising a comprehensive strategy to drive more leads to their business. 

Our Objective

We wanted to elevate Restorial’s digital presence and reach more people by rebuilding their website and using ads to create strong connections with their audience and drive more  engagement in their social channels. 

Solution

Marketing & Digital Strategy

Our team developed a strategy encompassing social media, paid ads, and an overarching vision for the business. Outlining the ideal client profile and establishing a clear direction for the business’s overall objectives, we worked with Restorial to develop a roadmap from where they were, to where they want to go with the business.

Social Media & Content Management

We actively manage Restorial’s Facebook and Instagram accounts to ensure a consistent and engaging online presence. We create on-brand, shareable content showcasing their building work, highlighting services and focusing on their quality of service.

Website Design & SEO Management

Website Design & SEO Management – Our web development team conducted a thorough website refresh in Squarespace. We redesigned the homepage for to better showcase their portfolio and service, optimise search results and make navigation easier for users.

Social & Google Ads, Lead Funnel Design

We handle both Meta & Google ads for Restorial, with a focus on traffic building. We conduct regular & thorough research to determine the right keyword targeting and perform regular account tests to determine the best performing ad creatives and strategies.

The Results

There’s nothing we love more than a client win! Recently we’ve helped Restorial achieve new heights in their digital marketing.

Since June 2023, we generated over 500K impressions and 6K clicks on Meta ads, with a 1.7% CTR and a $0.64 CPC.

On Google ads, we achieved over 150K impressions, over 5K clicks and a 3.54% CTR at $1.54 CPC.

Over the past 6 months, we reached 124.3K accounts across Facebook & 30K across Instagram.

With a website rebuild, we’ve generated an average of 1.3K clicks per month, with 2% time spent month on month.

Looking at the numbers from June 2023 onward, we’ve had:

  • 136,767 times people saw our ads, 4,638 clicks
  • A Click-Through Rate (CTR) of 3.39%.

+5%

Increase in conversion

+12%

Increased Add to Cart

+$17,400

Increased Revenue

Creatives

Ads

Metrics (FACEBOOK – December 2023 – Jan 17 2024)

  • Clicks: 1,759
  • Impressions: 111,977
  • CPC: $0.35

Metrics (FACEBOOK – December 2023 – Jan 17 2024)

  • Clicks: 1,224
  • Impressions: 36,555
  • CPC: $0.23

Metrics (FACEBOOK – December 2023 – Jan 17 2024)

  • Clicks: 219
  • Impressions: 6,413
  • CPC: $0.21

Client Specific Testimonial

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CLIENT’S NAME