The Institute of Professional Organisers (IOPO) promote a standard of excellence by leading through advocacy and education on the role of the organising industry, with an Advisory Board made up of Professional Organisers who are industry experts.
The Institute of Professional Organisers (IOPO) promote a standard of excellence by leading through advocacy and education on the role of the organising industry, with an Advisory Board made up of Professional Organisers who are industry experts.
We achieved significant social expansion on Facebook, attracting over 3,418 visitors, showing an increased awareness of brand as well as 57 sign ups and a $3500 revenue from social ads.
We have been working with the Institute of Professional Organisers since the beginning of 2020, aiming to improve their online presence by displaying valuable and knowledgeable information for current members and followers and to expand their audience base promoting who they are, what they do and how they can help.
The IOPO asked us to help raise awareness about their brand and generate leads using social media strategies and by creating targeted ad campaigns. Our mission was clear, to connect aspiring and experienced professional organisers with the valuable resources and membership benefits offered by the IOPO.
Four years on, we play a key role in increasing The IOPO’s reach and growth in the Professional Organising community across Australia & New Zealand. The IOPO had a vision of what they wanted to achieve, and we were passionate about bringing those goals to life through different digital marketing efforts. By becoming a team, The IOPO have been able to focus more of their time on what they love doing and confidently lean on the Wise Up team to deliver exceptional digital results.
We created a digital marketing strategy for the organisation to establish a structured and purposeful approach for their digital efforts. Our strategy was focused on 3 main points – retain, attract, promote. To achieve these objectives, we built a strategy to target each point through social media channels, paid advertising and email marketing. By integrating the above, we successfully completed a strategy that would help The IOPO achieve their goals.
Creating engaging content across social media platforms, we display the IOPO’s expertise with new ways to help their members, highlighting their valuable resources, events and showcasing members.
We created a lead generation funnel for the IOPO that focusses on building awareness against avid organisers and professional organisers and offers then a free mini-course to consider turning their passion into a career. We run ads on Meta to attract at top of funnel, and emails convert at bottom of funnel for full training and membership conversion.
Every month, we create informative copy and content that is delivered via newsletters, blogs, and factsheets, acting as trusted sources of knowledge for members and those interested in the organising industry and what the IOPO provides.
In 2022 the IOPO engaged Mary-Anne to create a marketing course specifically for their members, this saw ‘Social Media Confidence for Organisers’ being designed and delivered as a bespoke online program.
There’s nothing we love more than a client win! Recently we’ve helped IOPO achieve new heights in their digital marketing.
We achieved significant social expansion on The IOPO Facebook account, attracting over 3,418 visitors. The increase in Facebook visitors directly shows an increased awareness of The IOPO brand. The growing number of individuals discovering and engaging with our page reflects an increasing recognition of The IOP’s mission and value within the online community.
Our funnel works to attract a low cost per click at 0.80c at top of funnel, in a one month period we saw 57 sign ups, a 19.4% conversion rate to clicks, and when we tracked it through to final transactions, delivered $3500 in revenue, from $235 ad spend – a 14.7 ROAS
Visitors to Facebook account
Conversation rate to clicks
Increased Revenue
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