The Ultimate Black Friday Marketing Guide for Retailers and E-Commerce Businesses

With less than 2 months left until the most significant retail month of the year kicks off (and no, we are not talking about Christmas…yet!), there’s a lot to do for small business owners right now. If you own an ecommerce or retail business, Black Friday should already be on your radar. Here are some … Read more

Success tips for businesses on TikTok: Key Takeaways from TikTok Thrive 2024

Last week our digital team attended the live TikTok Thrive event and boy, do we have some exciting insights to share! TikTok can be a daunting space for many business owners to navigate, but we’re here to share the hottest tips about the platform and guide you towards creating more authentic, on-brand content.   How TikTok … Read more

The Art of Instagram Reels: Strategy Tips for Small Business Owners

If you’re a small business owner looking to stand out on Instagram, you’ve probably heard that Reels are where the magic happens. Well, the rumours are true! In fact, a 2024 study found that Reels on average achieve more than double the reach rate of other content formats on the platform. With over 13 million … Read more