How to Navigate Meta Analytics

For each of our clients, we conduct a monthly engagement review to assess the success of social content and campaigns across brands’ channels.

Social media reporting reveals your strategies’ strengths and weaknesses, allowing you to increase the efficacy of your methods as well as facilitating transparency and trust between you and your client.

Our reporting includes a run-down of a page’s broad engagement, including page, likes and unlikes, overall reach, best-performing posts and saved posts. The more comprehensive your reporting is, the more insights you’ll be able to drive from them!

You may be thinking, how do I find and compile all of these metrics? Well, did you know that Meta’s Business Suite does all of this for you?
The reporting system is available via desktop or mobile for easy access and also presents dual, side-by-side reporting for Instagram and Facebook accounts, streamlining your reporting!

Here are the top 3 things you can achieve through using Meta’s Business Suite Insights: 

1. Trends Report

Do you ever see how many likes a post receives but still wonder how many people actually viewed it? The Trends tab allows you to view the total reach for your page, including the dynamic of this metric overtime periods. You can actually hover over any given date to see the daily reach metrics!

This page is perfect for identifying fluctuations in post-performance and allowing you to assess what strategies work well and what perhaps needs improvement. It also provides insight into audience behaviour patterns and times of the day, or week that drive more engagement.

2. Content Report

The Content tab is the insights section with perhaps the most agency. By clicking the drop-down ‘sort-by’ menu, you can then sort columns by reach, results, likes and reactions, comments and shares, to review targeted metrics. 

The Business Suite Insights tool automatically incorporates reach from your paid campaigns too, meaning you can sort content results through variables including cost per result and amount spent. You can also filter content to just display ads rather than organic posts.

3. How is ‘Sort By’ helpful

Sorting by Reach indicates which posts contribute to brand awareness and more engagement centered filters, indicating which posts drive considerations and perhaps conversions. Reviewing the highest performing posts will allow you to emulate their performance for other content! 

4. Audience Report

Finally, to gain more insight into your followers’ demographic, head to the Audience report. This report provides a breakdown of age and gender for both your current audience and estimated audience. This report also includes location data of your page followers, meaning you can be more targeted in how you market products and services. 

The more you know about your followers, the easier it will be to create content that resonates!

Remember collecting data is imperative but actually being able to draw conclusions and solutions to problems is even more vital. 

Visualising all your performance information in one concise, comprehensive report, can save you time and allows you to streamline where you focus your energy. As cliche as it is, work smarter not harder and delve into the world of meta’s analytics! Your socials will thank you later ?

As always, if you have any questions, book a complimentary chat with our team!

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