With over 25 years in business and marketing, I’ve seen the evolution of digital marketing firsthand. From working with some of Australia’s most loved brands to launching Wise Up Marketing, my journey has been shaped by a passion for understanding what truly drives success—not just the data, but the instincts behind it.
I believe the most powerful marketing happens when data meets intuition, creating a sustainable, high-impact marketing machine. This approach has helped me mentor businesses and up-and-coming marketers, empowering them with the confidence to make informed, instinctive decisions that fuel real growth.
I’m endlessly curious about the ever-changing digital landscape, and I thrive on helping businesses cut through the noise to build strategies that work—not just for today, but for the long haul.
Interesting fact: I loved studying drama, music and performance throughout high school. I can play a range of musical instruments (although am pretty rusty these days) and have performed on stage in plays and musicals – something I hope to get back to one day.
Experience: A results-driven advertising & marketing professional with a strong educational background having graduated with a Bachelor of Business in Marketing Degree from Munster Technological University in 2021.
I have 5 years’ experience within the advertising and marketing industry and have worked within a variety of industries including, start-ups, cafes, media, and hotels.
Passion: I have a passion for helping businesses thrive in the ever-evolving digital landscape. I enjoy discovering a company’s genuine purpose and goal to then customising creative design work to suit each client’s needs.
Interesting fact: I have always been terrified of heights and decided to push myself out of my comfort zone and completed a skydive over the Palm in Dubai – It was one of the most amazing, yet scariest experiences that I have ever done. It has shown me that anything is possible once you put your mind to it and push yourself out of your comfort zone!
Experience: Ambitious digital marketing enthusiast with 5+ years industry experience in driving engaging and innovative campaigns.
With expertise in content creation, social media, email marketing and brand management, I help brands build meaningful connections with their audience across multiple platforms.
Passion: I’m deeply passionate about the power of social media to connect people, tell stories and drive brand success. I thrive on crafting content that not only resonates with audiences but also helps build a beautiful, cohesive grid that reflects the brand’s personality and style.
Interesting fact: I’m really into health and fitness, love exploring sunny destinations around the world, and am a huge dog lover. I also ran my own small business as a Lash Artist for three years, which taught me invaluable skills in entrepreneurship and client care.
Experience: Creative and driven digital marketer with 2+ years’ experience across social media strategy, content creation, email marketing, and campaign coordination.
With a background in developing digital campaigns that boost engagement and build strong brand presence, I love bringing ideas to life online and helping businesses grow through thoughtful, data-informed content.
Passion: I’m passionate about helping brands connect meaningfully with their audience. I thrive on staying ahead of trends, learning from others in the industry, and turning strategy into results that align with real business goals.
Interesting fact: I’m ¼ French and studied the language from kindergarten through to Year 10. One of my biggest dreams is to visit France and meet my extended family who live there.
Experience: I’ve worked across the Media and Public Relations sector, Office Management, and Executive Assistance, often in a hybrid capacity. After spending some time in the not-for-profit sector for a humanitarian change, I’ve now come back to focus on my true passion! I love supporting teams, keeping things running smoothly, and getting stuck into the organised chaos of agency life.
Passion: First and foremost, my puppy, Dougal. He’s a 4-year-old Sydney Silkie and I absolutely adore him. I’m also an avid reader and run a local book club. I love bringing women together for social outings and meaningful conversations, and you’ll often find me winding down with a good puzzle.
Interesting fact: I’m an Ambassador for the Social Women’s Club, a female-only social club, and have hosted over 50 events with them since 2024. I was recently featured in The Leader newspaper, which was a special moment! I’ve also met some incredible authors like Jane Harper, Jodi Picoult, and even Jamie Oliver. And yes… I’m up at 4:45am most days. Early to rise, early to bed!
Experience: I graduated last 2020 and started my career in a sales forward position however I discovered my love for marketing and opted to switched career paths. I have 4 years of Paid Ads experience with a focus on all things Search but I am also building up my experience in other Paid Ads platforms! I am also taking up my Masters degree in Business Analytics in order to support my growth in Digital Marketing.
Passion: I am all about learning and self-improvement may it be professionally or even just personal goals. I try to do something new everyday and try to absorb all the wisdom and knowledge from people around me.
Interesting fact: I actually wanted to be an artist when I was younger but now it developed into a hobby. I started with a pen/pencil & paper art then eventually tried doing some digital art as well. I actually haven’t gotten the chance to practice lately but it is definitely something I would come back to from time to time.
Experience: I have 11 years of experience in Digital Marketing, successfully driving campaigns across various industries in Brazil, including B2B, Education, Ecommerce, Retail, Health, Fintech and Insurance.
Passion:I am passionate about Digital Marketing and Growth Marketing. I love analyses data and drive campaign that it raises impressive results to company.
Interesting fact: I moved to another side in the world to learn a new language, new culture and new professional skills.
Experience: I have been with Wise Up Marketing for over five years, coming from an extensive career within graphic design, I am passionate about creating design driven web development solutions for our customers. I have developed websites for clients across WordPress, Shopify and SquareSpace, from brochure style sites through to complex ecommerce, membership, learning management and directories.
Passion: Developing sites that look great, and perform to our clients needs
Interesting fact: In my spare time, I love art and to draw.
Experience: I’m a Full stack L.A.M.P developer with over 20 years experience. Previous work includes using WordPress, BigCommerce, SquareSpace, Salesforce, server management, global projects, database management, online marketing, SEO & more.
Passion: Helping and educating others in all things web, internet, WordPress and SEO.
Interesting fact: I’m an enthusiastic macro and landscape photographer. I dislike public speaking but have spoken in front of 200+ people at a WordPress WordCamp.
At Wise Up we are always looking to connect with passionate digital marketers who are committed to driving results for small business owners. Founded in 2010, we’ve helped hundreds of businesses since then to nail digital marketing. We are small but mighty and pride ourselves on a down to earth yet effective approach.
If you are studying, have experience or looking for new opportunities in
Let’s have a chat to explore how Wise Up Marketing can help you grow your business
the principle of “treating your business like our own” and we have created a flexible, accessible solution for start ups and SME’s who value a personal approach.
