With over 25 years in business and marketing, I’ve seen the evolution of digital marketing firsthand. From working with some of Australia’s most loved brands to launching Wise Up Marketing, my journey has been shaped by a passion for understanding what truly drives success—not just the data, but the instincts behind it.
I believe the most powerful marketing happens when data meets intuition, creating a sustainable, high-impact marketing machine. This approach has helped me mentor businesses and up-and-coming marketers, empowering them with the confidence to make informed, instinctive decisions that fuel real growth.
I’m endlessly curious about the ever-changing digital landscape, and I thrive on helping businesses cut through the noise to build strategies that work—not just for today, but for the long haul.
Interesting fact: I loved studying drama, music and performance throughout high school. I can play a range of musical instruments (although am pretty rusty these days) and have performed on stage in plays and musicals – something I hope to get back to one day.
Experience: A results-driven advertising & marketing professional with a strong educational background having graduated with a Bachelor of Business in Marketing Degree from Munster Technological University in 2021.
I have 5 years’ experience within the advertising and marketing industry and have worked within a variety of industries including, start-ups, cafes, media, and hotels.
Passion: I have a passion for helping businesses thrive in the ever-evolving digital landscape. I enjoy discovering a company’s genuine purpose and goal to then customising creative design work to suit each client’s needs.
Interesting fact: I have always been terrified of heights and decided to push myself out of my comfort zone and completed a skydive over the Palm in Dubai – It was one of the most amazing, yet scariest experiences that I have ever done. It has shown me that anything is possible once you put your mind to it and push yourself out of your comfort zone!
Experience: Ambitious digital marketing enthusiast with 7+ years industry experience in driving engaging and innovative campaigns.
With expertise in content creation, social media, email marketing and brand management, I help brands build meaningful connections with their audience across multiple platforms.
Passion: I’m deeply passionate about the power of social media to connect people, tell stories and drive brand success. I thrive on crafting content that not only resonates with audiences but also helps build a beautiful, cohesive grid that reflects the brand’s personality and style.
Interesting fact: I’m really into health and fitness, love exploring sunny destinations around the world, and am a huge dog lover. I also ran my own small business as a Lash Artist for three years, which taught me invaluable skills in entrepreneurship and client care.
Experience: Creative and driven digital marketer with 2+ years’ experience across social media strategy, content creation, email marketing, and campaign coordination.
With a background in developing digital campaigns that boost engagement and build strong brand presence, I love bringing ideas to life online and helping businesses grow through thoughtful, data-informed content.
Passion: I’m passionate about helping brands connect meaningfully with their audience. I thrive on staying ahead of trends, learning from others in the industry, and turning strategy into results that align with real business goals.
Interesting fact: I’m ¼ French and studied the language from kindergarten through to Year 10. One of my biggest dreams is to visit France and meet my extended family who live there.
Experience: A highly motivated and detail-oriented professional with over two years of experience in marketing administration and a degree in Advertising and Marketing. I’m skilled in campaign coordination with a keen eye for detail, I bring both strategic insight and precision to every project I collaborate on.
Passion: Driven by a passion for organization and creative problem-solving. I’m committed to ensuring seamless campaign execution and take pride in contributing to meaningful, results-driven work that makes a lasting impact for clients.
Interesting fact: I am a twin and have moved all the way from England to Sydney with her. Unfortunately, we are not identical, so we weren’t able to get away with swapping places with each other pranks!
Experience: I graduated last 2020 and started my career in a sales forward position however I discovered my love for marketing and opted to switched career paths. I have 4 years of Paid Ads experience with a focus on all things Search but I am also building up my experience in other Paid Ads platforms! I am also taking up my Masters degree in Business Analytics in order to support my growth in Digital Marketing.
Passion: I am all about learning and self-improvement may it be professionally or even just personal goals. I try to do something new everyday and try to absorb all the wisdom and knowledge from people around me.
Interesting fact: I actually wanted to be an artist when I was younger but now it developed into a hobby. I started with a pen/pencil & paper art then eventually tried doing some digital art as well. I actually haven’t gotten the chance to practice lately but it is definitely something I would come back to from time to time.
Experience: I have 11 years of experience in Digital Marketing, successfully driving campaigns across various industries in Brazil, including B2B, Education, Ecommerce, Retail, Health, Fintech and Insurance.
Passion:I am passionate about Digital Marketing and Growth Marketing. I love analyses data and drive campaign that it raises impressive results to company.
Interesting fact: I moved to another side in the world to learn a new language, new culture and new professional skills.
Experience: I have been with Wise Up Marketing for over five years, coming from an extensive career within graphic design, I am passionate about creating design driven web development solutions for our customers. I have developed websites for clients across WordPress, Shopify and SquareSpace, from brochure style sites through to complex ecommerce, membership, learning management and directories.
Passion: Developing sites that look great, and perform to our clients needs
Interesting fact: In my spare time, I love art and to draw.
Experience: I completed my marketing degree in the Philippines and began my career as a Junior Digital Marketing Specialist. Over more than three years in the industry, I uncovered a strong love for Web Development. In 2021 I moved to Australia to complete a second degree in Artificial Intelligence, seeking fresh perspectives and new challenges. I have worked across a range of platforms, with a core focus on WordPress, Shopify and Squarespace.
Passion: I am driven by curiosity, continuous learning and the pursuit of creating digital experiences that are efficient and visually satisfying. Website creation remains one of my favourite disciplines and it will always be a craft I value deeply.
Interesting fact: Basketball was the first sport I loved while growing up, then I branched out into other sports and discovered how much fun they all are. I also enjoy music and gaming. I hold two degrees, one in Marketing and one in Information Technology majoring in Artificial Intelligence.
At Wise Up we are always looking to connect with passionate digital marketers who are committed to driving results for small business owners. Founded in 2010, we’ve helped hundreds of businesses since then to nail digital marketing. We are small but mighty and pride ourselves on a down to earth yet effective approach.
If you are studying, have experience or looking for new opportunities in
Let’s have a chat to explore how Wise Up Marketing can help you grow your business
the principle of “treating your business like our own” and we have created a flexible, accessible solution for start ups and SME’s who value a personal approach.
