Struggling with the Facebook algorithms? We know how hard it can be juggling all the changes and updates, but not to worry, we have got your back.
The Facebook algorithm is a crucial focus for marketers, business owners, journalists, and everyone on the platform. Love it or not, understanding and working with it is essential for successful Facebook marketing.
You might be asking yourself ‘Do I still need Facebook?’ Well, the numbers speak for themselves.
According to Social Media News recent, social media statistics for Australia, as of December 2023, reveal a staggering 60% of the country’s population actively engaged on Facebook, with 50% logging in daily. The figures highlight the platforms continued relevance and widespread usage. Globally, Facebook has a mind-blowing 2.98 billion monthly users and 1.23 billion daily users showing its importance. (Social Media News, 2023)
So, it is clear – Facebook is still a big deal!
In this blog, you will find out how the Facebook algorithm ranks content in 2023 and learn what it takes to get your posts seen on the platform.
What is the Facebook Algorithm?
The Facebook algorithm, known as ‘personalised ranking’, assesses and arranges content on the platform based on individual user interests.
It evaluates every post, ad, story, and Reel, ranking and organising them in descending order of relevance with each feed refresh.
Facebook aims to show users the content they are most likely to be personally interested in at the top of each surface, using algorithms across the feed, search, marketplace, groups, and watch.
Facebook Algorithm changes for 2024More focus on meaningful interactions:
1. More focus on meaningful interactions:
Facebook values posts that ignite conversations and create meaningful connections among users; posts with minimal engagement may experience a decrease in reach.
2. Relevance score calculation:
The algorithm assigns a relevance score to each post, influencing its placement in user’s feeds. Factors considered include, content type, user interaction with similar posts, and the time spent viewing posts in the same category.
3. Predicted time spent on a post:
AI predicts a user’s viewing time for a post, considering signals like past interactions with similar content and the post’s content type.
4. Diverse content mix:
The algorithm is designed to show users a variety of post types, such as videos, photos, links, and text posts. This ensures users do not see multiple posts of the same type in a row.
5. Transparency and control for users:
Facebook is working towards providing more transparency and control for its users. This includes features like the ‘show more, show less’ tool, which allows users to customise their feed and the option to switch to a chronological feed it desired.
How to work with the Facebook Algorithm?
1. Understand what your audience wants to see:
Prioritise what is meaningful, relevant, and informative. Meaningful content sparks conversation, relevance prioritises connections and preferences, and informative content offer something new.
2. Create authentic content:
Facebook prioritises accurate and authentic content, ranking genuinely perceived posts higher while reducing visibility for misleading or ‘spammy’ content.
3. Engage with your audience:
Acknowledging users increase the likelihood of future interactions and sends positive signals to the algorithm. Ignore, and engagement may decline.
4. Post at the right time:
Facebook algorithms boost your content’s visibility, reaching users even if they were not online when you posted. To optimise engagement, post when your audience is most active.
5. Monitor analytics and insights
Understand the Facebook algorithm by tracking and analysing your performance through insights. Adapt your content strategy based on engagement trends.
There you go, digital marketers! With these easy-peasy tips, you are set to master the Facebook algorithms.