Digital Audit & Strategy Report

Description

Receive a digital audit based on your business, from one of our Digital Marketing Specialists. This overview will include:  

Review of Existing Social Media Platforms: 

• Evaluation of current social media platforms to identify what’s working well and what needs improvement. 
• Specific suggestions for enhancing the performance of social media channels. 
• Best practices tailored to the client’s industry and target audience. 
• Assessment of topics focused on in posts to determine engagement and relevance. 

Wins and Challenges: 

• Analysis of community engagement levels and strategies for improvement. 
• Evaluation of the quality of photos and visual content shared on social media platforms. 
• Checklist to score social media platforms against industry standards and benchmarks. 

Logos and Branding: 

• Review of logos and branding elements across social media platforms for consistency and brand identity. 

Competitor Analysis: 

• Review of key competitors’ social media presence to identify effective strategies in the industry. 
• Benchmarking the client’s social media performance against competitors. 

Hashtag Effectiveness: 

• Assessment of the performance of hashtags used in posts to gauge their effectiveness. 
• Suggestion of a brand hashtag for the business or recommendations for popular and relevant hashtags to increase visibility. 

UGC (User Generated Content): 

• Identification of potential opportunities for leveraging user-generated content to enhance brand visibility and engagement. 

Website Audit: 

• One of our Web Developers will conduct a comprehensive website audit. 
• Checklist tailored to their specific website needs and goals. 

Research: 

• Further exploration of digital audit methodologies and best practices to ensure comprehensive analysis and recommendations.