Use the SMART way to set goals and objectives for your business

We have reflected many times through the ‘A-Z of Marketing’ on the fact that small business owners are time poor. When you are doing everything yourself, or with only a few people to help, you use your time to get the job done, leaving not much time to plan. Finding 10 minutes for setting goals … Read more

New Product Development Process

New products are launched in droves every year and the simple reason is that nothing sells like ‘new’. New product development (NPD) should form a key part of your annual marketing strategy, with the need for new ideas and innovation to keep your business competitive. This post will help you through the new product development process, to … Read more

Measuring Success

In my very first blog post, 5 Steps to Host Your Own Census, I made this huge confession: “Being a passionate and dedicated Marketer, over the years I have become near obsessed with measuring; measuring results, measuring profitability and of course measuring the target market.” So as M drew closer in the ‘A-Z of Marketing’ series I … Read more

Measuring Success

In my very first blog post, 5 Steps to Host Your Own Census, I made this huge confession: “Being a passionate and dedicated Marketer, over the years I have become near obsessed with measuring; measuring results, measuring profitability and of course measuring the target market.” So as M drew closer in the ‘A-Z of Marketing’ series I … Read more

Life Cycle Management for your Products

Countless products are launched every year, landing in the market with a reason to be, a well thought out way to connect with the consumer and hope that the investment will pay off for the brand owner. But what comes next? Product Life Cycle Management is the key to ensuring your brand thrives year in … Read more

Life Cycle Management for your Products

Countless products are launched every year, landing in the market with a reason to be, a well thought out way to connect with the consumer and hope that the investment will pay off for the brand owner. But what comes next? Product Life Cycle Management is the key to ensuring your brand thrives year in … Read more

Masterclass: Keywords, Keyword Phrases and SEO

Almost every single client we deal with wants to discuss SEO, in particular keyword strategies. Keywords and keyword phrases are critical to the success of your website, so let’s start at the beginning and define what keywords are and why they should form the very basis of every online communication you make. What is a … Read more

Masterclass: Keywords, Keyword Phrases and SEO

Almost every single client we deal with wants to discuss SEO, in particular keyword strategies. Keywords and keyword phrases are critical to the success of your website, so let’s start at the beginning and define what keywords are and why they should form the very basis of every online communication you make. What is a … Read more

Business Jargon Explained

Starting out in small business, we all find ourselves in conversations; whether they are about marketing strategies, sales strategies or just a ‘getting to know you’ networking chat. Before you know it, someone drops an acronym and off your mind wanders trying to work out what on earth it means. Welcome to Business Jargon! This post … Read more

Business Jargon Explained

Starting out in small business, we all find ourselves in conversations; whether they are about marketing strategies, sales strategies or just a ‘getting to know you’ networking chat. Before you know it, someone drops an acronym and off your mind wanders trying to work out what on earth it means. Welcome to Business Jargon! This post … Read more