If you are a business and have not set up a business account on Instagram you could be missing out on valuable data about your account. We break down the benefits of Instagram Insights and what valuable information you will receive from it.

WHAT IS IT?

Instagram Insights is a free feature on Instagram that helps you learn more about your followers and how your content is being received by your audience. So, basically, this is a step closer to getting your own data-driven Instagram marketer. The feature allows users to measure the performance of their content by showing them the analytics of the content. It also allows you to view specific posts and stories you created to see how each one of them is performing and how your audience is engaging with them.

HOW DO I GET INSIGHTS?

Instagram Insights is only available to business or creator accounts. If you are a business and don’t have a business account yet, you may be missing out on interesting data about your account. To switch your account, simply click “Switch to Business Profile” or “Switch to Creator Account” and you are done! To be able to view your insights, go to your business account. Next, tap the “Insights” button. This will automatically open up your Insights. The insights that you’re able to view from your profile are CONTENT, ACTIVITY AND AUDIENCE.

WHAT IS THE CONTENT TAB?

This tab shows you the Instagram Insights relating to individual posts on your profile. This includes photo and video content, stories and even any paid posts you may have published. This part shows the insights on your feed posts, stories, and promotions. This subsection lets you see how your posts, stories, and promotions are performing.

WHAT IS THE ACTIVITY TAB?

 The activity tab in Instagram Insights shows important insights from your profile, including interactions (profile visits and website clicks) and discovery (how many people see your content and where they found it). This set of insights measures the reach and impressions of your content. Reach is the number of unique accounts that have seen your posts. Impressions are the total number of times your posts have been seen.

WHAT IS THE AUDIENCE TAB?

The section shows more about your followers and audience demographics, and when they tend to be online. It helps you understand more who your audience is and how they’ve grown in the past week compared to the previous week. The data received from this subsection will help you make your content fit better with your audience because now you’ll know their age, gender and where they’re from.