Easter might be behind us, but the marketing lessons it delivered are still fresh. While most people were elbow-deep in chocolate bunnies and long-weekend mode, we were watching which brands nailed their campaigns and which ones missed the mark.
Whether you’re marketing products, services, or your personal brand, here’s what Easter taught us about marketing that’s worth keeping in your toolkit all year long.
1. Urgency Works — But Only If It’s Real
The lead-up to Easter was full of flash sales and last-chance offers. Some created real buzz. Others just felt a bit… forced.
Lesson: Urgency drives action, but only when it’s legit. Tie your promotions to actual deadlines like shipping cut-offs or long weekends, not just made-up pressure.
2. Nostalgia = Engagement Gold
Brands that leaned into Easter traditions – think egg hunts, family time, and throwback memories, saw big engagement boosts. Why? Because people respond to content that makes them feel something.
Takeaway: Tap into shared emotions and seasonal moments to create content that sticks.
3. Keep It Simple
With inboxes full of flashy Easter campaigns, the ones that cut through were clear and to the point. No fluff. Just a great offer, well-presented.
Pro tip: One message, one offer, one call to action. When in doubt, simplify.
4. Seasonal Design Catches the Eye
The best Easter campaigns didn’t just sound good, they looked great. A little seasonal design goes a long way in stopping the scroll.
Now’s the time: Swap out pastels for warm autumn tones and get ahead on EOFY visuals.
5. Personality Still Wins
The most memorable Easter content wasn’t necessarily the most polished, it was the most real. Behind-the-scenes posts, cheeky captions, and light-hearted memes brought brands to life.
Reminder: You don’t need to be corporate to be credible. Let your brand personality shine.
What’s Next?
Easter may be over, but your marketing momentum doesn’t have to be. Now’s the perfect time to:
Let’s have a chat to explore how Wise Up Marketing can help you grow your business
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