Now more than ever before businesses are innovatively thinking of ways to deliver their services remotely. If you are a business who is unable to do this, you may be feeling a bit lost right now. What if we told you that you can still work ON your business even when you are not IN your business? That’s right, there is always something you can be doing for your business, and it will only benefit you in the long run. Here are our tips!
Audit your website.
Is your website working hard for your business? Believe it or not, your website is most likely the first point of contact for your business right now. Your website is just as important as your shopfront. It tells new potential customers what you do and why they should be picking you over your competitors. With the extra time on your hands, run through all the pages of your website as if you were a new customer and see what the user experience is like. Some questions to consider whilst doing this is:
- Is my offering clear?
- Is it easy and clear to navigate?
- Is the checkout process easy and seamless?
- Are my unique selling points clear?
- What do my competitors say?
- Is my website benefiting my customers?
Update your website copy.
Now that you have done an audit you may see some clear gaps on your site. Maybe your ‘about’ section is a bit outdated and things have changed. What you said about your business 5 years ago may not resonate with where your business is now. Updating your website copy is crucial because if the information is outdated, then it doesn’t make sense for it to be on your website. If writing website copy isn’t your strong point, outsourcing this is extremely beneficial because a good website = better chance of converting customers.
Upskill through online courses.
Brush up on your skills! Whether it’s in your field directly or something that could benefit your business, there are so many online courses on offer right now. We are currently offering online, 1-hour workshops that give you an opportunity to get really clear in the exact areas you need! These workshops include:
- Canva Basics – We’ll help you navigate the ins and outs of Canva leaving you with the skills to create your very own professional graphics for your social feed!
- Introduction to SEO – Our director will share her 10 years of knowledge and experiencing building websites and working with clients to improve their SEO
- Optimise Facebook & Instagram Ads- This Workshop on Facebook & Instagram Advertising will leave you with the confidence and knowledge to run your very own successful advertising campaigns
- Learn to Plan Social Content – Take your social media content to new heights and learn how to efficiently plan and create content that’s consistent, engaging and unique.
Check out our courses here.
If you aren’t actively using your social media, you really should be! Social media has completely changed the way businesses operate. If people don’t know about your business, they can’t become your customers. Social media boosts your visibility among potential customers, letting you reach a wider audience. When creating your posts, write content related to your expertise and expand on your company’s mission. By showing what your business offers and values, you will establish confidence in potential customers. Not sure where to start? Analyse what your competitors are doing well, and what there is opportunity for. If you are new to the social media world, it may be worth investing in an online course to help you understand what the right approach is for your business.
What you do now for your business will only benefit you in the long run. This is the perfect time to take advantage of the things you didn’t have time for in the past. We hope that our tips benefit you and your business during this uncertain time. For more advice, get in touch with our team!