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Brand Management – Vita-Sol

Vita-Sol is a powerful blend of organic superfood powders to support healthy ageing, gut health, hair, skin and nails and a range of skin issues.

Brand Management – Vita-Sol

Vita-Sol is a powerful blend of organic superfood powders to support healthy ageing, gut health, hair, skin and nails and a range of skin issues.

A strategy that wouldn’t impact their strong clinic channel

We increased consumer sales by 31% in 6 months through Ads and SEO strategies, increasing average monthly sales from 11 to 52.

Problem

With no marketing direction in place the college was not taking advantage of latest digital opportunities and lacked a clear direction guiding their recruitment of students. Their marketing was heavy in tactical sales strategies like discounting and cold calling, with a limited focus on brand building, and awareness to conversion strategies. Mary-Anne was engaged in a Chief Marketing Officer role, to transform the brand marketing, digital marketing and provide team direction and mentoring.

As a true outsourced marketing partner, our support is broad, providing expertise and management.

Our Objective

Finding the best way to reach your target audience can be hard, but even more so when they’re located in a different region and speak a different language. We worked alongside the Charter Australia team, leveraging their cultural knowledge with our own industry experience to connect with the staff and students they were looking to support.

Solution

Digital Marketing

We were engaged to take over the digital marketing for Vita-Sol to increase direct consumer sales, with a strategy that wouldn’t impact their strong clinic channel.

Branding & Ads

We did a brand review and created strategies across their Shopify Website, paid ads and organic posting to drive consistency and better target their ideal client.

The Results

As a result of our strategies, we have achieved some amazing results including:

  • Increased consumer sales by 31% in 6 months, by optimising Google Ad, Social Ad and SEO strategies
  • Increased average monthly sales from 11 to 52
  • Increased average monthly CTR from 0.36% to 6.27%
  • Improved CPC from $1.93 to $0.80
  • Improved CPA from $36.60 per sale to $16.28 per sale.

31%

Increase in consumer sales in 6 months

52

Monthly sale increase from 11

Creatives

Client Specific Testimonial

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CLIENT’S NAME