Our Paid Advertising Options are an expert led service that drives results. We manage everything from strategy, to creative, optimisation and scaling.
We build your Google Ads strategy based on your advertising objectives, target market, advertising and unique industry and offer.
We start all our Paid Ads Management engagements with a Business Audit & Strategy, this allows us to dive deep in the data and analyse how to create the perfect platform for your ads success.
Once the strategy is signed off, we work on creating your campaigns, and then are constantly, testing and optimising to drive the best results for your business.
We utilise all the available Google Ad tools including Search, Performance Max, YouTube, Shopping and Google Map Campaigns, as are most suited to your objectives.
It takes 3-6 months to completely optimise and start to see scalable performance.
Our expert digital advertising team can help you maximise your Social Ads across Facebook, LinkedIn and Instagram as well as your Google Ads. With over 10 years of experience managing $1m+ worth of ad spend, data analysis & performance is at the core of everything we do.
We have worked with a varied list of clients with diverse backgrounds and geographical locations. We only use effective and data-driven strategies that deliver results.
We help you create your campaign objectives and set up everything from bidding strategy, to creative and copywriting. Then we take the time and draw on our knowledge to optimise your ads to drive results.
If you are looking to generate “ready to convert” customers, we can work with you to design lead generation campaigns using social media ads to attract and pre-qualify leads. Our effective lead-capturing strategies have helped our clients successfully nurture qualified leads into converting customers.
We lead with a personal approach by taking the time to get to know you and your business to optimise and consistently improve your entire lead generation process. We build a consistent pipeline of qualified leads through our personalised, cross-channel lead generation services.
We can create custom landing pages for you to ensure leads convert to your first goal, or use in-platform lead capturing functions to capture lead data – making it simple for leads to engage and show their interest. In addition, we can help create lead generation tools and magnets, such as eBooks, Reports, Webinars and Quizzes.
At Wise Up Marketing, we listen to you so we have a clear understanding of your business, industry, competitors, and needs. We review your business, your market and your competition to ensure the sales funnel we develop for you is a perfect fit. We create a complete digital marketing funnel strategy that meets your business objectives to generate growth.
We can work with you to design and implement an end-to-end lead generation and nurture funnel. We create a highly targeted sales funnel that draws the attention of your target audience and keeps them engaged. This is a custom approach to achieving your objectives, and can include a combination of Social Ads, Landing Pages and automated Emails – combined with lead gen tools such as eBook, Webinars and quizzes.
We can also create automated funnels to nurture new clients, execute online courses and follow up recent client activity.
Having a strategic plan in place for the next 6-12 months is crucial for the growth of your business.
Around 79% of the population uses social media, making it a powerful tool for small businesses.
Reach your target market directly and increase incoming leads, generate sales, or drive enquiry.
Launch your first website, or reimagine your existing, to drive more conversions and position your brand as a market leader.
“We had a pleasure of working with Mary-Anne from Wise Up Marketing since 2015. She is professional, bubbly and understanding that stands out from the rest.
As a small business owner, it was crucial to engage a professional who had the same care factor, work ethic but also with great experience.
Not only has she helped us create a functional and attractive website but her ongoing support on many strategies and marketing solutions have been amazing.
We cannot recommend her enough!”
If you’re wasting money on Facebook, Instagram, TikTok or Google ads, or worse paying someone else that is, it’s time to subscribe and listen, and unleash the power of Paid Ads to its full potential!
Google Ads is an online advertising platform where businesses can create and display ads on Google’s search results pages and across its Display Network. It allows you to reach potential customers actively searching for products or services like yours, enabling targeted advertising based on keywords, location, and user behaviour.
Google Ads (Search Engine Marketing or SEM) involves paid advertising to appear at the top of search results, while SEO (Search Engine Optimisation) focuses on organically improving your website’s ranking through content and technical enhancements. SEM can deliver immediate visibility, while SEO typically requires time and ongoing effort to see results.
Google Ads offers several benefits, including immediate visibility on search engines, precise targeting options, control over your budget, and measurable results. It allows you to reach users at the right moment when they are actively searching for related products or services.
Keyword research is crucial for a successful campaign. We analyse search volumes, competition, and relevance to your business to select keywords that align with your target audience’s intent. Tools like Google Keyword Planner can help identify high-potential keywords.
Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. Costs can vary based on your industry, competition, and chosen keywords. We work with you to set a budget that aligns with your goals and ensures effective use of your advertising spend.
Success can be measured using various metrics, including click-through rates (CTR), conversion rates, return on ad spend (ROAS), and impressions. We provide regular reports to analyse performance and make data-driven adjustments to optimise your campaigns for better results.
Let’s have a chat to explore how Wise Up Marketing can help you grow your business
the principle of “treating your business like our own” and we have created a flexible, accessible solution for start ups and SME’s who value a personal approach.
