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Email Marketing

Strategic approaches to connecting with your most engaged customers, as well as nurturing your potential ones.

Email Marketing

Strategic approaches to connecting with your most engaged customers, as well as nurturing your potential ones.​

Let us Maximise your Email Marketing

Building an email marketing list is a critical strategy for balancing reliance on paid traffic sources.

Email marketing can be used to educate, nurture and convert your most engaged customers over time.

We specialise the design of full funnel email marketing systems and have the technical expertise to set up and program your one off and automated emails.

We work across platforms such as:

Wise Up Marketing can assist you and your business with strategy and execution of getting in front of your target audience via newsletters, printed mailers and direct marketing.

We provide affordable opportunities that will attract the attention of new or already engaged audiences with compelling content, offers and lead generation strategies. 

We have a wealth of experience and will work closely with you to understand your business objectives and the desired campaign results.

We have a team of specialists, not generalists, and when you work with us, we assemble your marketing team from the exact experts you need.
 
Because we’re a small team, we spend time working cross functionally. Our specialists get together to discuss the ad creative needed, the content that’s working on social, what changes need to happen to the website to increase conversions, or what a gap is in the email nurture sequence.
 
Everything happens in house. In fact we don’t offshore anything – not even reporting. Which means we’re across all the details, big and small.
 
If you want to say goodbye to the complexity of multi-stakeholder management, or trying to plug the gaps – say hello to your new marketing team!

Choose your package

Email Marketing
Strategy

  • 1 Hour Workshop to develop clear customer journeys for your new and existing customer base, across different entry points such as Online purchase, in Store purchase, class bento, web sign up etc.
  • Develop an Email Automation Marketing strategy that nurtures potential clients as well as makes existing clients feel special, and maximises opportunities for repeat and referral business.
  • Create a strategic strategy for regular contact and maximising key sales opportunities e.g, Christmas, Mother’s Day, School Holidays

Email Marketing Execution Support

  • We offer email marketing support across platforms such as Mailchimp, Klaviyo, Omnisend, ActiveCampaign and more. Supporting all business types including ecommerce.
  • We can support with email template creation as well as ad-hoc or regular newsletter development
  • We can create simple and complex automations, to engage and nurture your audience.

Social Media - Dominate
Package

  • A monthly newsletter, written and designed for your community
  • 30 Day Content plan developed each month in line with your strategy and executed on two social media channels. Bi-Monthly 2 Hour Content Shoot on-site or of Products in our Studio
  • 2 Social Media Ad Campaigns running each month. Launch of ads, continual optimisation and management. Testing variations and making changes as required. Quarterly Strategy review meeting to explore opportunities

Build a Customer Journey

Be Top of Mind

Convert at Key Sales Times

Nurture New Leads

Nurture Existing Clients

Tap Into Our Expertise In

Social Media Management

Around 79% of the population uses social media, making it a powerful tool for small businesses.

Social Media Ads Management

Reach your target market directly and increase incoming leads, generate sales, or drive enquiry.

Google Ads Management

Maximise Search Engine Marketing (SEM) opportunities to talk directly to your target market and convert.

Website Design & Development

Launch your first website, or reimagine your existing, to drive more conversions and position your brand as a market leader.

What we are working on

Featured Case Study

We grew Eb&Ive +42% in the first season of management, then 19% and 26% in the two seasons that followed. We successfully grew consistently set to the back drop of a tough economic climate.
From our clients

Kind Words

I had been working with Mary-Anne and the Wise Up team for 2 years, with their assistance in managing our social media presence.

“Earlier this year I approached the team about a vision to open a first of its kind Dog Training Centre and Puppy School in Hurlstone Park.

Mary-Anne and her team have put their all into making this vision a reality. From concept visual design, to creating an online system and the social media support to spread the word – I couldn’t be more satisfied with the result. They are truly passionate about what they do, and go over and above to make your business shine.”

Richard McDonald, DOG TECH

FAQs

Email marketing is a digital marketing strategy that involves sending targeted emails to a group of subscribers to promote products, share news, or provide valuable content. It aims to engage customers, build relationships, and drive conversions by delivering relevant messages directly to their inbox. Effective email marketing can enhance brand loyalty, increase sales, and provide insights into customer preferences and behaviour.

For eCommerce brands, it’s essential for driving sales, nurturing customer relationships, and increasing repeat purchases through personalised communication. Effective email campaigns for eCommerce brands include welcome emails, promotional offers, abandoned cart reminders, product recommendations, and seasonal campaigns.

Email marketing nurtures leads by providing valuable content, product recommendations, and tailored offers over time. This gradual engagement builds trust and keeps your brand top of mind, ultimately guiding leads through the sales funnel and increasing the likelihood of conversion.

Email automations are pre-set email sequences triggered by specific actions, such as cart abandonment, sign-ups, or post-purchase follow-ups. For eCommerce businesses, automations save time, improve customer experience, and boost sales by delivering timely and relevant messages without manual intervention.

B2B email marketing often focuses on nurturing longer sales cycles and building relationships through informative content, case studies, and webinars. While eCommerce tends to drive immediate sales, B2B strategies may prioritise lead generation and establishing authority in the industry.

Success can be measured through key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. Monitoring these metrics helps you assess campaign performance and make data-driven adjustments to optimise future emails for better results.

Enquire about Email Marketing