Cup and Cook is a vibrant café in the waterside suburb of Kyle Bay in Sydney’s South, that serves up expertly brewed Gabriel coffee and all-day breakfast & lunch inspired by clean eating and seasonal produce. The Cup & Cook team are much-loved in the area for their sense of humour and friendliness and run regular events at the café including Comedy & Magic nights, themed dinners and more.
Cup and Cook is a vibrant café in the waterside suburb of Kyle Bay in Sydney’s South, that serves up expertly brewed Gabriel coffee and all-day breakfast & lunch inspired by clean eating and seasonal produce. The Cup & Cook team are much-loved in the area for their sense of humour and friendliness and run regular events at the café including Comedy & Magic nights, themed dinners and more.
A long time local hero, Cup & Cook wanted to cement their market position and drive a dedicated effort to their digital and in-cafe marketing to continue to dominate. Coming on board as their digital marketing team, we were able to help streamline and maximise their marketing efforts, reaching new customers, launching new events and growing the Cup & Cook business even amid a pandemic and an ever threatening recession.
The team reached out to Wise Up in 2019, with a desire to stop DIYing and expand their results with professional management. We transformed their social media presence and helped them expand their business.
Our objective with Cup & Cook was to solidify their standing as a beloved local favourite while expanding their reach and diversifying their offerings. As their digital marketing team, we focused on maximising both digital and in-café marketing to bring their events and unique offerings to a wider audience.
Our strategy aimed to drive engagement across social media, email marketing, and web enhancements, positioning Cup & Cook as a dynamic, community-driven brand. From successful event promotions to a seamless online experience and the launch of a fast-growing catering option, our efforts centered on enhancing Cup & Cook’s digital footprint and supporting their growth through innovative, targeted campaigns.
We design & create engaging, vibrant social media content for Cup & Cook’s socials to keep customers rolling through the doors every day of the week. We showcase their team, humour and passion for good food & customer service that keeps customers coming back time and time again. We also assist with regular content creation, community management & influencer management to maintain a well-rounded social presence.
We also optimised the existing Cup & Cook Wix website, providing ongoing web development support to create a functional user-experience, and provide an e-commerce channel for new business growth avenues like events.
We work across all in cafe collateral from physical menu design and production to media screen graphics, posters, gift cards and other ad-hoc physical and digital design needs.
The Wise Up team also assists with email marketing through monthly newsletters, and ad-hoc broadcasts to aid ticket sales for promotional events
There’s nothing we love more than a client win! Recently we’ve helped Cup & Cook achieve new heights in their digital marketing.
Sales from a single campaign
Reach on Facebook in 6 months
Reach on Facebook in 6 Months
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