Grey Wolf Lawn & Garden Solutions is a landscaping & gardening maintenance business based in Sydney’s South West. Providing expert hedging, lawn mowing and landscaping services in the Sutherland Shire, St George and surrounding areas for both residential and commercial properties, the founder has been a client of Wise Up Marketing since starting his business in 2021.
Grey Wolf Lawn & Garden Solutions is a landscaping & gardening maintenance business based in Sydney’s South West. Providing expert hedging, lawn mowing and landscaping services in the Sutherland Shire, St George and surrounding areas for both residential and commercial properties, the founder has been a client of Wise Up Marketing since starting his business in 2021.a
From a successful launch with a waitlist of up to 4 weeks to growing a small but engaged community of followers, we achieved an an organic reach of over 2.5K on Instagram across 2023 and page 1-2 rankings for key suburb and local area searches.
A self-confessed social media avoider, he told us a story like many other tradies – that he had no idea what marketing was and had far too much on his plate working in the business, to think about actually marketing it. You could even go as far to say like many tradies his wife also didn’t want to take it on, on top of the invoicing and other admin she was assisting with… although in this case his wife is our very own Director, Mary-Anne.
Being a sole trader or small team business owner is a big job, so it can be tough to manage every aspect of the business as thoroughly as you’d like to. Stepping in as Grey Wolf’s digital marketing team, we helped lighten the load, and allowed the founder to focus on perfecting hedges while we perfected his online presence and marketing outcomes.
We developed a comprehensive marketing strategy for Grey Wolf, employing social media and an informative website as well as strategic, ad-hoc paid ads. We also orchestrated a brand ambassador partnership with Bushranger Power Equipment to complement our organic marketing strategies.
Mary-Anne worked alongside our creative freelancing team to design the branding for Grey Wolf and build its brand identity in line with the founders vision. Creating logos, graphics, colour palettes and that were brought to life across the digital footprint, but also business cards, leaflets, signage and a full vehicle wrap.
Since launch we’ve managed Grey Wolf’s social media presence, creating vibrant content showcasing the skills, services and passion of the founder. Grey Wolf’s social profiles are a high-calibre portfolio, highlighting his recent work, as well as sharing educational content and landscaping knowledge with his community.
We built the Grey Wolf website on WordPress, creating a user-friendly and informative site that showcases the ethos and services of the business, and makes it easy for customers to book a free quote. The website stands out in the competitive landscape with a clean professional look. As the business has grown so has the website and now includes gift vouchers that create a strong conversion point at key gifting times.
There’s nothing we love more than a client win! Recently we’ve helped Grey Wolf Lawn & Garden Solutions achieve new heights in their digital marketing.
We grew a small but engaged community of followers on the Grey Wolf social accounts, achieving an organic reach of over 2.5K on Instagram across 2023.
We supported Grey Wolf to successfully launch into market with a waitlist of up to 4 weeks for new clients, within the first 6 weeks
We achieved page 1-2 rankings for key suburb and local area searches e.g. Lawn Mowing Sutherland, Gardener St George, Hedges Blakehurst
Organic Instragram Reach
week waitlist in first 6 weeks
page rankings for key suburb and local area searches
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