Triple digit growth season vs season! The Summer 23/24 season saw Haven grow 121% vs Summer 22/23. Driven by a whole business partnership, which saw us impact strategy, website development, email marketing and innovative paid ads approaches.
Triple digit growth season vs season! The Summer 23/24 season saw Haven grow 121% vs Summer 22/23. Driven by a whole business partnership, which saw us impact strategy, website development, email marketing and innovative paid ads approaches.
The Summer 23/24 season saw Haven grow 121% vs Summer 22/23. Driven by a whole business partnership, which saw us impact strategy, website development, email marketing and innovative paid ads approaches.
Summer 22/23 had seen a 22% decline for the brand in sales vs Summer 21/22, with Social Media Ads ROAS declining to a level where the business was not confident to continue advertising, as it was not viable.
Sales from Social Sources had declined significantly, as had Google. Sessions were down, and the biggest strength was a loyal returning customer.
With a very strong wholesale network, the market approach needed to ensure marketing was high end, and value driven. We could not grow aggressively with the direct-to-consumer opportunity at the risk of the retail network.
We were looking to grow sales by 30% to recover the prior season decline and still deliver growth. The store conversion rate was ok at 1.7% but our goal was to increase this to a minimum of 2.5%
For the first 6 months of our partnership Mary-Anne offered 1:1 Consultancy Services, deeply looking at all aspects of the digital marketing. Fine combing the data, identifying gaps in UX, in Email Marketing, in Automations, in Brand, in Influencer Strategy and of course... in Paid Ads!
Mary-Anne worked with the businesses outsourced Social Media, Paid Media and Website partners. Through strategic direction gains were made in all areas, however 6 months in the business decided to shift Ads Management to the Wise Up Team.
In Summer 23/24 we completely relaunched an eb&ive Website Redesign, based on learnings from heat mapping and data analysis. We worked on CRO and UX improvements, improving speed, load times as well as product page anatomy.
We redesigned the strategy of Abandoned Cart and Abandoned Browse email series’ as well as began testing different email marketing strategies – mixing editorial style and product driven campaigns.
As part of Rebuilding the Paid Ads Strategy, we assessed influencers used in the previous season and created a system for stronger evaluation of influencers, engagement processes and post-campaign analysis.
After a strong initial season of ads management, we also completely rebuilt the campaign structure across Google and Meta, and looked for opportunity to leverage the then emerging AI powered ad solutions.
As a business Haven grew 121% from Summer 22/23 to Summer 23/24.
Our Paid Ads Management led this extraordinary result. Doubling the paid revenue, through 135% growth, scaling total Paid ROAS from 2.63 to 4.49 – with a notable 6.5 ROAS from Google alone.
Through strategic consulting, hands on support and stakeholder engagement we also
Growth through doubled paid avenue
New customer increase
Shopify conversion rate
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