case studies

Inner West Mums

Client since 2013

Inner West Mums connects a range of small businesses to around 20,000 Mums based in the Inner West in Sydney.

Having been an active member of the Inner West Mums community, we were approached in 2013 to help with their existing website which had issues and had become quite outdated and clunky.

Working closely with founder Anita Vitanova, we developed strategies to grow the Business Directory, and create new monetising opportunities that would benefit the community looking to support local businesses.

We launched a new directory website that allowed for less manual work and created a stronger passive income model. It allowed businesses to list directly and be in control of their brand on the site, driving stronger satisfaction.

As the marketing partner of Inner West Mums, we have worked to drive advertising sales, build events, nurture enquiries and support overall business development.

Now Inner West Mum generates a six-figure income from directory product sales – an amazing result!

Our strategies have helped to grow Instagram following to 6.5k in just 2 years, as well as double the email database which now sits around 15k in the same amount of time.

What Smarter Selling Academy Says About Us

As a growing business, we needed an agency to help understand our goals, collaborate on our tactics and provide their own industry expertise to help us achieve the results we were after. Clearwater has done all this and more.


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