As a digital marketing agency, we know that having the right tools is essential for staying creative, efficient, and ahead of the game. Whether we’re designing graphics, editing videos, or sourcing the perfect stock images, these tools make our lives so much easier. Trust us – they’ll do the same for you 😉 So, listen up!

Here are 5 content creation tools we use EVERYDAY to ensure we are producing the best content for our clients.

1 Canva

Canva is our FAV tool for creating graphics, social media content, digital assets, and so much more. It’s incredibly versatile and easy to use, even if you’re not a professional designer.

With Canva, you get access to thousands of templates for everything from posters to Instagram posts. The platform is packed with features and has an intuitive search function to help you find exactly what you need quickly. Even on the free plan, you can use over a million templates, graphics, and photos. If you upgrade to Canva Pro, you get access to even more.

Whether you’re a beginner or pro, Canva makes designing fun and straightforward. It’s our go-to tool for creating EVERYTHING graphic related!

Ps – we would recommend Canva Pro 😉

2 CapCut

CapCut is a game-changer for video editing, quickly becoming an essential tool we can’t live without.

It’s unmatched in features, ease of use, and pricing – yes, it’s free! CapCut simplifies both short and long-form video editing, offering a wide range of templates and tools that make the process a breeze.

For those of you wanting more, like many freemium apps, CapCut provides a premium subscription. This option grants access to advanced features, extra effects, filters, editing tools, and an ad-free experience.

If you haven’t got CapCut downloaded, you are really missing out!

3 Dupe

Obsessed is an understatement.

Dupe has captured our attention with its unique approach to stock photos. Unlike other platforms, Dupe offers content that feels authentic and natural – perfect for social media.

The photos here are free to use and have a relaxed, organic vibe, resembling snapshots from your coolest friend’s cam roll.

If you’re looking to add a touch of authenticity to your social media posts, Dupe is the place to go.

4 Unsplash

The OG of great stock photography

Unsplash is one of the largest and most popular sources of free online images. Photographers from around the globe upload their pictures, providing a powerful platform to showcase their work to a wide audience.

While Unsplash offers a fantastic opportunity for exposure, photographers typically don’t receive payment when their images are downloaded and used. Most agree to share their photos freely, without requiring permission or attribution, for both commercial and non-commercial purposes.

For anyone needing great photography without the cost of paid platforms, Unsplash is the perfect place to go. It offers an extensive library of high-resolution stock images that are perfect for websites, emails, and more!

5 Pexels

Pexels, the QUEEN of stock videos.

Pexels is a free stock image and video website and app that helps designers, bloggers, and everyone looking for visuals find great photos and even better videos that can be downloaded and used for free. So, If you see a photo or video you like, simply download it for free (no strings attached 😉).

You can search for just about everything you could need for your business socials, that still looks professional and real. You can also customise your search for vertical video!

So, what are you waiting for? Go search for you next stock video!

Conclusion

Coming up with new content can sometimes be challenging – let’s face it, we all have our content block days. But with the right content creation tools, you don’t have to come up with new concepts on your own. These tools are like little idea-generating buddies, helping you overcome challenges that you may face.

Canva, CapCut, Unsplash, Dupe, and Pexels are essential tools that help us produce high-quality content efficiently. Make your life easier and try some of these out today!