Choosing the right platform isn’t about what’s trending or what your competitor is using. It’s about what works for you, your goals, your content, your comfort with tech, and how hands-on or hands-off you want to be.

Here’s our take on the three most common platforms our clients ask about, and when each one makes sense.

🛠️ WordPress

Best for: Custom builds, blogs, and layered service-based sites

If you want full control and flexibility, WordPress is your go-to. It’s completely customisable and great for content-heavy websites or businesses that need something more bespoke, such as blog categories, service pages, resource hubs or SEO-rich landing pages.

But with all that control comes responsibility. You’ll need to manage hosting, security, plugin updates and backups. If you’ve got the time, know-how or a support team on standby (like us), it’s a powerful and long-term platform choice.

🛒 Shopify

Best for: Product-based businesses and ecommerce brands

If selling products is your bread and butter, Shopify is built to make your life easier. It’s user-friendly, polished out of the box, and takes care of all the tricky bits like checkout, inventory, shipping and even abandoned cart emails.

There’s also 24/7 support, perfect if you’re running your business after hours or juggling everything solo. And the best part? Shopify can grow with you, whether you’re just starting out or scaling fast.

🧩 Squarespace

Best for: Service-based businesses, creatives and personal brands

Squarespace is ideal if you want a site that’s easy to maintain without compromising on design. It’s clean, elegant and takes care of the techy stuff in the background, including hosting, security and updates.

If you want the ability to log in, make a quick change, update your portfolio or post a blog without calling your web developer, Squarespace is a dream to use.

So, What’s the Right Platform for You?

The platform you choose can either support your growth or quietly get in the way of it. So instead of asking what’s best, try asking:

✨ What do I need my website to do for me?

• Do you need bookings, enquiries or sales?
• Are you selling products or showcasing services?
• Do you want to update it yourself or hand it off?
• Are you looking for something simple and quick, or fully custom?

Still not sure?

We’ve helped businesses of all shapes and sizes choose and build websites that are beautiful, strategic and built to grow.

Let’s find the platform that works for you.

Contact us today!