In the ever-evolving digital landscape, video marketing has emerged as a powerful tool that can help businesses connect with their target audience, build brand awareness, and drive conversions.
More and more social media sites are converting to video-focused algorithms, with platforms like TikTok, YouTube and Instagram being some of the most popular platforms worldwide in 2023 (Statista).
As a marketing agency that has worked with hundreds of businesses across Sydney (and as a small business ourselves), we understand how effective video content can be to connect with audiences and reach your goals.
In this week’s blog, we’ll explore the impact of video marketing, guide you through creating engaging videos, optimising for different platforms, and share insights on how to measure your video marketing success.
Whether you’re a small business owner looking to expand your online presence or a marketing professional seeking to enhance your strategies, this in-depth exploration will equip you with the knowledge to harness the true potential of video marketing.
The Power of Video
Video has well and truly become an indispensable element in today’s marketing landscape. With the rise of more social media platforms and the widespread adoption of smartphones and even VR technology, video consumption has skyrocketed.
According to a recent survey by Statista, over 90% of internet users in Australia watch video content online every month, with an average of 66 minutes spent daily watching videos. Furthermore, Cisco’s Visual Networking Index, projects that by the end of 2023 online videos will account for more than 82% of all consumer internet traffic.
This exponential growth presents a golden opportunity for businesses to captivate their audience through compelling visual storytelling. Video content allows you to connect with your customers on an emotional level, fostering a deeper sense of engagement and brand loyalty.
The power of video lies in its ability to combine audio and visual elements to convey complex information in a concise and captivating manner. Whether it’s showcasing product features, telling brand stories, or highlighting customer experiences, videos have the potential to leave a lasting impact on your audience!
When crafting video content, follow the below tips and tricks.
Keep it short and sweet: Keep videos bite-sized so your audience can digest content easier, especially when they are on the go. We recommend no longer than 15 seconds.
Make the first 3 seconds stand out: You’ve only got a split-second to make an impression and keep viewers interested! Studies show that the average attention span of online users is shrinking, so grabbing and maintaining their attention within the first few seconds is crucial. We recommend starting with the most important point, to capture the audience.
Include subtitles: As more people are watching videos with the sound off, captions are vital to ensure engagement and retention. Many social media apps include auto-generated captions, but you can also add them directly yourself, just to make sure the words are correct.
Make it relevant to your target audience: It sounds simple, but you want to create content that your audience is going to watch! Think about who your audience is, what their interests are, what they struggle with, and cater your content accordingly. Crafting relevant, engaging and helpful content is going to ensure more people watch your video right through to the end.
Quality of content: The quality of the video content you upload can have a big impact on its success. Make sure your video is clear, filmed in good lighting, and that any spoken content can be clearly heard when watching. Remember, social platforms like Instagram and TikTok can only upload in 1080p resolution. This means if you’re currently filming in 4K, make sure to switch your camera settings over or export to a 1080p format before uploading to avoid grainy videos!
Build your brand: Focus on conveying your brand’s message effectively and evoke emotions that resonate with your viewers. Content with movement, talking to camera and behind-the-scenes glimpses are some popular formats that can drive engagement and boost brand loyalty and allow your customers to develop an understanding of what your business is all about.
Include a call-to-action (CTA): Circle back to the brand with a finishing statement that inspires your customers to take the action you want them to. Do you want them to visit your website? Mention the link in your bio where they can find out more. Creating a slight sense of urgency in your offer can also drive your customers to follow up promptly.
As the Australian social media landscape continues to evolve, integrating video marketing into your digital strategies is no longer an option but a necessity. We know it can seem daunting, but embracing the power of video can see your brand soar to new heights in this exciting era of digital marketing.
Keen to start your video marketing journey for your business?
Get in touch with us today and open a world of possibilities for your business in the ever-changing digital landscape.