3 Key LinkedIn Updates You Should Know About

If you’re not using LinkedIn in 2018, there’s a good chance of falling behind.


LinkedIn is a professional platform that provides you with the opportunity to connect with industry leaders in your desired field. The opportunities to advance your career are endless, whether you are coming from an individual or business perspective. With this said, the platform is constantly evolving with regular updates that aim to improve the usability and the ability to reach, connect and grow audiences. As the only professional platform with this much influence, it is only fair that we dig into some of the nitty gritty details to help you through the process:


  1. LinkedIn Introduces Sponsored Video

Video is the most engaging form of content. Period. That’s why LinkedIn decided to divert their attention to increase user engagement by adding sponsored video. According to LinkedIn data, users are 20x more likely to share a video on the platform than any other type of post. Some of the key features you can expect are that these videos will auto-play muted and can be linked to the platform’s various ad tools, including prominent call to action buttons and integrated lead gen forms.


  1. Website Demographics

Analysing data is the key to understanding your audience. This important feature will provide a range of insights into who’s visiting your website based on their LinkedIn Data. Similar to the way Google Analytics operates, businesses will need to add a line of code to each page on their website that they want to track, which will enable LinkedIn to connect visitor data for those specific pages to associated LinkedIn profiles.


  1. Publishing Long Form Articles

It’s no secret. If you want to connect with your audience, you need to put the time and effort in. LinkedIn is based on the foundation of relationship building and publishing regular content can help stimulate conversations that involve the community. Not only that, it can strengthen your image in the field. Even though this is not necessarily a new update, LinkedIn still favours those that consistently exert their knowledge.


The LinkedIn community is continuously expanding and with over 500 million users, don’t get lost in the crowd. If you’re in need of improving your LinkedIn game, we are industry experts at growing and connecting you to new audiences that could be potential clients. Whether it’s for business or personal matters, we welcome you to have a chat with us to discuss some ways to improve your LinkedIn presence.