As marketers and small business owners, we can be so focused on polishing socials that we forget about perhaps the most valuable platform of all – Google. Google is the most visited website globally, receiving 89.3 billion visits in the past month alone (January 2022). As a platform, it significantly dominates the search engine market … Read more
With our last blog providing ample evidence for Instagram’s longevity and influence, it is imperative as an SM Manager or Small Business Owner, to know how to leverage the platform for your business. The creators’ commitment to develop and expand the app’s functionalities and affordances, means attempting to navigate the Instagram landscape is overwhelming, and … Read more
Whether you drooled over Emily Mariko’s salmon sensation or witnessed teenage SophaDopha taking the fashion industry by storm, it’s safe to say that TikTok had us all ensconced in 2021. With reach and engagement higher than ever, it can seem incredibly attractive for brands to abandon their cornerstone Instagram home and assimilate their content … Read more
Like many industries, the marketing world will have to remain eager to adapt to change with still a long way to go in recovering from the pandemic. Consumer behavior and intent is expected to fluctuate more than ever, as we adapt to life post (or is that mid?) pandemic. When things are not straightforward, experimentation … Read more
In recent years Instagram’s story function has grown to be just as popular as posting within the feed. It is a great way to increase your engagement with followers. As Instagram continues to introduce new story tools, the opportunity to make more refined and interactive content grows every day! From Polls, Links, Quizzes, Countdowns, and … Read more
Instagram is constantly testing, and implementing new features to keep it’s users excited and engaged. It can be hard to keep track of all the new updates, so we have put together a list of some of the new features that you should be excited about! 1. Link in stories! It’s been a long … Read more
Instagram is constantly testing, and implementing new features to keep it’s users excited and engaged. It can be hard to keep track of all the new updates, so we have put together a list of some of the new features that you should be excited about! 1. Link in stories! It’s been a long … Read more
Social media algorithms sound daunting… But! They don’t have to be because here we are bringing you the top three tips on how to Wise Up your online engagement across Facebook, Instagram and LinkedIn. Algorithms are automated calculations that predicts what posts make it to the top of your social media feed, and which ones … Read more
Are you a sporadic poster? Do you go into each week stuck with what to post? Creating a content calendar will give you a better perspective of your overall marketing strategy. It allows you to notice content gaps and will show you if you are focusing too much on a particular topic while almost completely … Read more
Yes, when we saw the headlines we were just as shocked as you. What does this mean for our reporting? How will businesses monitor their progress? All the same questions ran through our minds. If you haven’t heard the news, Facebook Analytics will no longer be available from June 30, 2021. The announcement is … Read more
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