It’s that time of year again. Your inbox is full, your feed is overflowing with discounts, and your favourite brands are all shouting the same thing: SALE! SALE! SALE!
Black Friday might feel like chaos, but it’s also one of the biggest opportunities of the year to connect with your audience, grow your sales, and finish the year strong. The trick? Doing it your way.
We believe great marketing isn’t about shouting the loudest. It’s about being clever, creative and consistent. So before you hit “publish” on that 50% off post, here’s how to make your Black Friday marketing stand out from the crowd.
1. Start with Strategy, Not Panic
Before you throw together a last-minute graphic, take a step back and ask yourself:
Once you’re clear on the why, the what becomes easier. Your messaging, offers, and channels should all tie back to that goal, not just “because it’s Black Friday.”
2. Add Value (Not Just Discounts)
Yes, people love a good deal, but not every brand needs to slash prices to stand out. Think outside the sale banner:
It’s not just about being cheaper, it’s about making your audience feel special.
3. Hype It Up Early
Your audience shouldn’t find out about your Black Friday deals on the day itself.
Start teasing early and build anticipation through email, stories and reels. Drop hints, share countdowns and let your community know what’s coming.
A little hype goes a long way when it comes to staying top of mind in a crowded week.
4. Make It Easy to Shop
Your sale might be incredible, but if your checkout process is clunky, you’ll lose sales faster than you can say “add to cart.”
Before your promo goes live, double-check:
If your customers have to think too hard, they’ll move on.
5. Don’t Forget the Follow-Up
The sale doesn’t end when the countdown timer hits zero. Black Friday is the perfect opportunity to turn one-time buyers into repeat customers.
After the chaos settles, send a thank-you email, ask for feedback, or surprise them with an exclusive offer for December.
Retention is where the real magic happens.
6. Keep It On-Brand
Black Friday is noisy. The brands that stand out are the ones that stay true to who they are.
Your visuals, tone, and content should still feel like you. You don’t need flashing text or massive discounts if that’s not your vibe. Stay consistent with your brand identity. That’s how your audience recognises and trusts you.
Final Thoughts
Black Friday doesn’t have to be stressful or salesy. It’s about meeting your audience where they are, ready to shop, and giving them a reason to choose you.
Whether you go all in with a sale or just run a smart awareness campaign, success comes down to planning, purpose and personality.
So grab your planner, map it out and let’s make this Black Friday your best one yet.
Need a Hand?
Want to maximise all your marketing and not just one sale… lets work on a strategy to make 2026 …
If you’re ready to make your Black Friday marketing shine, get in touch with us here and let’s make some magic 💫
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