A lot happened this year in the world of social, from the rise (and fall?) of Meta’s Threads, to the explosion of AI tools and technology in almost every digital industry. In the ever-changing world of social media marketing, staying ahead of the trends is crucial for small businesses looking to cut through the noise … Read more
Canva is a much-loved design platform globally. It continues to set trends with its innovative use of AI in their latest Magic Studio. Designed to empower businesses and individuals, these AI-integrated tools offer a range of features that streamline design, enhance creativity, and facilitate smoother workflows. Let’s dive deeper into these AI-powered tools and see … Read more
As marketers and small business owners, we can be so focused on polishing socials that we forget about perhaps the most valuable platform of all – Google. Google is the most visited website globally, receiving 89.3 billion visits in the past month alone (January 2022). As a platform, it significantly dominates the search engine market … Read more
Like many industries, the marketing world will have to remain eager to adapt to change with still a long way to go in recovering from the pandemic. Consumer behaviour and intent are expected to fluctuate more than ever, as we adapt to the life post (or is that mid?) pandemic. When things are not straightforward, … Read more
With our last blog providing ample evidence for Instagram’s longevity and influence, it is imperative as an SM Manager or Small Business Owner, to know how to leverage the platform for your business. The creators’ commitment to develop and expand the app’s functionalities and affordances, means attempting to navigate the Instagram landscape is overwhelming, and … Read more
Whether you drooled over Emily Mariko’s salmon sensation or witnessed teenage SophaDopha taking the fashion industry by storm, it’s safe to say that TikTok had us all ensconced in 2021. With reach and engagement higher than ever, it can seem incredibly attractive for brands to abandon their cornerstone Instagram home and assimilate their content … Read more
Like many industries, the marketing world will have to remain eager to adapt to change with still a long way to go in recovering from the pandemic. Consumer behavior and intent is expected to fluctuate more than ever, as we adapt to life post (or is that mid?) pandemic. When things are not straightforward, experimentation … Read more
In recent years Instagram’s story function has grown to be just as popular as posting within the feed. It is a great way to increase your engagement with followers. As Instagram continues to introduce new story tools, the opportunity to make more refined and interactive content grows every day! From Polls, Links, Quizzes, Countdowns, and … Read more
No matter what business you are running, if you aren’t scheduling in your content, then it’s time to start now. A lot of time and effort goes into preparing social media content, and coming up with new and exciting posts can be difficult. Especially when you are doing it day by day! When you prepare … Read more
Why do I need Facebook when I can just focus on Instagram? This is a common misconception that many clients come to us with. If you are someone who believes that Facebook is dead, we are here to tell you that it is not. In fact, you should start reviewing your Facebook strategy now. Did … Read more
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