case studies

Cup & Cook

Client since 2019


case studies

Cup & Cook

Client since 2019

Cup and Cook is a vibrant café in the waterside suburb of Kyle Bay in Sydney’s South, that serves up expertly brewed Gabriel coffee and all-day breakfast & lunch inspired by clean eating and seasonal produce. The Cup & Cook team are much-loved in the area for their sense of humour and friendliness and run regular events at the café including Comedy & Magic nights, themed dinners and more.

The team reached out to Wise Up in 2019, with a desire to stop DIYing and expand their results with professional management. We transformed their social media presence and helped them expand their business through: 


Social Media & Content Management – We design & create engaging, vibrant social media content for Cup & Cook’s socials to keep customers rolling through the doors every day of the week. We showcase their team, humour and passion for good food & customer service that keeps customers coming back time and time again. We also assist with regular content creation, community management & influencer management to maintain a well-rounded social presence.

Email & Print Direct Marketing – The Wise Up team also assists with email marketing through monthly newsletters, and ad-hoc broadcasts to aid ticket sales for promotional events

Print Design & Branding – We work across all in cafe collateral from physical menu design and production to media screen graphics, posters, gift cards and other ad-hoc physical and digital design needs.

Website Design & SEO Management – We also optimised the existing Cup & Cook Wix website, providing ongoing web development support to create a functional user-experience, and provide an e-commerce channel for new business growth avenues like events.

the sell

A long time local hero, Cup & Cook wanted to cement their market position and drive a dedicated effort to their digital and in-cafe marketing to continue to dominate. Coming on board as their digital marketing team, we were able to help streamline and maximise their marketing efforts, reaching new customers, launching new events and growing the Cup & Cook business even amid a pandemic and an ever threatening recession.

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Successes & achievements

There’s nothing we love more than a client win! Recently we’ve helped Cup & Cook achieve new heights in their digital marketing.

  • We achieved a reach of 28K on Facebook and 16K on Instagram over the past 6 months
  • We generated over $1K in sales with a single email marketing campaign for one of the cafe’s famous Comedy Night events in November 2023
  • Our team collaborated with performing comedian Christian Elderfield for the event, achieving over 28.3K views on a UGC reel.
  • We helped them organically promote their catering services, launch their in-home option in late 2023, which has quickly become one their fastest growing revenue streams.
  • Our website improvements made their site more user-friendly, and integrated e-commerce features, generating an average of over 1K unique visits per month

One of the many reasons why we love working with small to medium sized businesses is we’re able to see the direct impact that our 10+ years of marketing experience provides to the business outcomes and lives of our clients and their families.

Working alongside the Cup & Cook team for the past 2 years has been an absolute pleasure, and we can’t wait to help them reach new heights!

Ready to transform your business?

Book a free chat with our CEO and Founder Mary-Anne Amies and let’s get growing, together.

What Smarter Selling Academy Says About Us

As a growing business, we needed an agency to help understand our goals, collaborate on our tactics and provide their own industry expertise to help us achieve the results we were after. Clearwater has done all this and more.