Website Strategy Session

A clear website strategy in one session.

For business owners and marketing teams tired of guessing what to fix. We audit, analyse and hand you a roadmap in a focused 60-minute workshop.

+56.6%

User Sessions

25+ yrs

Marketing experience

100s

Of websites delivered

Website Strategy Session

A clear website strategy in one session.

For business owners and marketing teams tired of guessing what to fix. We audit, analyse and hand you a roadmap in a focused 60-minute workshop.

+262%

Organic growth

25+ yrs

Marketing experience

100s

Of websites delivered

The Problem

Feeling stuck with your website?

You know your website isn’t performing the way it should, but you’re not sure why. Analytics, SEO, and the customer journey all feel overwhelming and you’re struggling to figure out what to fix first. 

Are you tired of...

Do you wish you could...

The problem isn’t effort. It’s that nobody has connected the dots into a single plan.

That’s what we do in one session.

What you get

Everything you need to fix your website, delivered

You walk away with a complete, customised strategy document. Not slides from a workshop, not a PDF of generic advice. A practical, prioritised roadmap that maps every step from where your site is now to where it needs to be.

Hand it to any developer or marketing team. It’s built to be used.

The deliverable

A real strategy document, yours to keep.

You walk away with a complete, branded strategy document. Not slides from a workshop, not a PDF of generic advice. A practical, prioritised roadmap that maps every step from where your site is now to where it needs to be.

Hand it to any developer or marketing team. It’s built to be used.

Analytics & SEO

Insight from your actual data, not generic advice.

We dive into your Google Analytics, Search Console, and traffic sources to see how visitors really behave on your site. Then we tell you exactly which channels are pulling their weight, which ones are leaking budget, and where the biggest opportunities sit.

No more flying blind. No more guessing.

The full picture

A clear plan for how your site should be built, end to end.

We don’t just hand you findings. We hand you a complete plan. Sitemap, wireframe, customer journey, competitor breakdown, audience, SEO, and a prioritised roadmap. Every section tailored to your business, all in one document.

This is the blueprint your developer (or ours) builds from.

Why not just use AI?

Because your website isn't generic

What AI gives you

What we give you

Use AI for the easy stuff. Use us for the strategy.

The Process

How It Works

Most website reviews focus on isolated fixes – a new design here, an SEO tweak there, without connecting the dots. That’s why results are often inconsistent and short lived. 

Our method is different. 

We take a holistic, strategic approach, combining a deep dive into your current website, competitor analysis, UX/UI best practice, and SEO insights. Then we collaborate with your team in a focused 60 minute workshop to create clear, actionable next steps. 

01

Book Your Session

Pick a time that works for you and your team.

02

We Review

Your design, sitemap, competitive set, customer journey, traffic and page engagement data, SEO insights & more.

03

Collaborative Workshop

A focused 60-minute session mapping clear, actionable next steps.

04

Receive Your Roadmap

Walk away with a practical plan to improve engagement and grow.

LED By

Meet your strategists

Your session is led by two senior strategists. Together, they’ve worked on hundreds of websites across countless industries, and they know what works.

Mary-Anne

Director · Strategy

25+ years in marketing across countless industries. Leads the strategic direction, audit findings and roadmap.

Tracey

Head of Web Development

10+ years in web development and graphic design. Leads the technical audit, UX review and wireframe.

Real Results

Fair Foundations

After a full website rebuild and rebrand delivered by Wise Up Marketing, Fair Foundations saw measurable, compounding growth in just 30 days, including a 262% increase in organic users without a single extra dollar of paid spend. Organic SEO also held strong through the domain migration.

+56.6%

Sessions

+12.4%

Key Events

+37%

Avg engagement time

Before
After
Right Fit

Who Is This For?

Business owners

Who want their site to drive growth, not just sit there looking pretty.

Marketing teams

Looking for clarity on priorities and a roadmap they can actually execute.

Teams ready to invest

In strategy, not another round of guesswork or generic advice.

User-focused brands

Who want a site that works for their customers, not just their team.

Not for: quick fixes, isolated design tweaks, or teams that aren’t ready to act on what they learn.

Trusted By
Common questions

FAQs

From booking to roadmap, usually one to two weeks. The workshop itself runs 60 minutes. Most of the work happens behind the scenes before we sit down with you.

We share pricing on the discovery call once we understand your site and goals. Cost depends on the scope of the audit and your business size.

At minimum, whoever makes website decisions. Ideally also whoever owns marketing or content. The more decision-makers in the room, the faster you can act.

Yes, if you want us to. The session gives you a roadmap you can hand to any developer or marketing team. If you’d like us to build it, we offer that as a separate engagement.

Even better. Getting strategy right before you’ve built bad habits saves you months of rework down the track.

Yes. We’ve worked across e-commerce, professional services, trades, healthcare, hospitality, NFP and B2B. The audit framework adapts to your business and sales cycle, whether you’re selling products through a checkout or six-month enterprise services through a contact form.

AI can scan your URL and give you a generic checklist. It can’t read your actual analytics, understand your customers, or push back when something doesn’t add up. You get two senior strategists who’ve shipped hundreds of sites, a roadmap built around your business, and a working session with your team. Use AI for the easy stuff. Use us for the strategy.

The Difference

Why Wise Up

You're face to face with experts.

Mary-Anne and Tracey personally lead every session. No handoffs.

One session, not a three-month engagement.

We respect your time and your budget.

Your roadmap is yours.

Hand it to any developer or marketing team. No lock-in.

AI where it helps, judgement where it matters.

The best of both, never a shortcut.

Senior-level experience throughout.

35+ combined years across hundreds of websites.

One session. One clear plan.
One less thing to worry about.

 In 60 minutes, you’ll know exactly what’s holding your website back and what to do about it. No more guessing. No more competing opinions. Just a clear plan, built around your business, that you can act on the next day.