You’ve heard of SEO, but have you heard of GEO? That’s Generative Engine Optimisation for you. Unless you’ve been living under a rock (or blissfully offline), you’ve probably noticed the rapid rise of AI. What started with just Chatgpt has now blossomed into a full-blown AI squad from Gemini, Copilot, Perplexity, Claude and the list goes on.
AI In Search Engines Isn’t the Future , It’s Already Here
But it’s no longer just about chatting with AI tools. AI is now integrated into how we search and consume information. Search engines like Google and Bing have introduced AI-generated overviews, meaning they’re starting to answer questions rather than just list websites that could possibly help. AI overview has made searching online seamless and easy. This shift changes the game for digital visibility, traditional SEO alone is no longer enough. If you want your website to be found, you need to optimise for how these AI-driven engines interpret and read content.
The Stats You Can’t Ignore
Did you know that the global AI search engine market is already valued at approximately 66.75 billion AUD in 2025 and expected to grow to 166.58 billon AUD by 2032, that is a massive 150% growth in just 7 years. How much of this growth would actually affect search engines? Quite a bit.. The web search segment alone holds a 61.7% market share in 2025, which means the majority of AI’s growth is directly influencing how search engines operate.
Why It Matters In Australia?
Now, you might be thinking: “Sure, those are global numbers, but my business is in Australia , how does this actually affect me?” Oh, you better buckle up.
In Australia, 60% of searches already end without a click, and that number is projected to hit 70% by the end of 2025. What does that tell us? People are getting their answers straight from the search results without ever visiting a website. Where are these instant answers coming from? You guessed it: AI Overviews. Even more interesting? According to the Google/IPSOS Survey, Australia was ranked the #1 user of AI tools globally in 2024. So if you think this shift is still a while away , no it’s not, it’s already happening here… and it’s moving fast!
So now that we know AI is stealing the spotlight, how do we keep our websites from fading into the background? It’s time to move beyond traditional SEO and start thinking about how to optimise for AI. Here are some practical ways to get started with Generative Engine Optimisation (GEO).
GEO Tips: How to Optimise for AI-Driven Search
According to the study “GEO: Generative Engine Optimization” improving that way you present your content may increase your chances of being picked up by AI, the following are actionable tips:
Drop in relevant quotes from trusted industry voices, think Google, HubSpot, Meta and many other credible sources. Use quotation marks (e.g. “According to Meta, these tips will help your reels show results”) and always link back to the original source. Credible citations don’t just build trust, they help AI models understand the authority behind your content.
💡 Example: Instead of saying “Experts suggest shorter videos work better,” write “According to Meta, videos under 2 minutes hold viewer attention best.”
Back up your claims with numbers. Use clear, specific data instead of generalisations. Instead of “Lots of marketers are using AI,” say, “70% of marketers say AI tools have improved their campaign ROI.” Quantitative proof adds weight and search engines love it too.
💡 Hot tip: Stats from platforms like Statista, eMarketer, or Think with Google work great here.
Keep the grammar tight and content that flows smoothly. Break up chunky paragraphs, simplify complex jargon, and explain niche terms when needed. Generative engines favour well-structured, human-readable content especially when it’s scannable and straightforward.
💡 Example: Swap “cross-channel attribution frameworks” with “how to track which platform drives conversions.”
Sound like you know what you’re talking about. Use assertive, confident language, no “might,” “could,” or “possibly.” Say it like it is: “Meta Ads is the most efficient platform for lead gen in Q3.” Use strong verbs, remove fluff, and own your expertise.
💡 Example: Say “This is the strategy you need to do when getting started with paid ads” instead of “This paid ads strategy could help you.”
Be specific with your language. Don’t say “We help with social media.” Say “We run full-funnel Meta Ads campaigns using Lookalike Audiences and advanced UTM tracking.” These kinds of terms signal expertise to both humans and AI which increases your chances of being cited in generative engine responses.
💡 Swap “we track performance” with “we monitor conversion rate, cost per lead, and ROAS in real time.”
We know we just told you to keep it simple, and now we’re saying “use technical terms.” Here’s the deal: it’s not either/or, it’s both.
Technical language signals authority and helps match your content with specific marketing queries like “how to improve ROAS with Meta Ads.” But it can’t be a jargon dump. The magic happens when you pair technical terms with clear explanations.
❌ A bad example:
“We use advanced segmentation, Lookalike Audiences, and UTM tracking to optimise ROAS.”
✅ Better version (easy + technical):
“We improve return on ad spend (ROAS) by creating Lookalike Audiences in Meta Ads and tracking campaign results with UTM links, so we know exactly which audiences convert best.”
This combo gives you the best of both worlds: generative engine friendly clarity + credibility-building precision.
GEO in Practice: What Should I Do First?
Begin with your most important landing pages that bring in the most traffic or that explains what service or products you are selling. Try searching a type of question that your audience may search for and check of your content shows up in the AI overview. If not? Then you know what pages to focus on optimising
Don’t just implement one of the tips, combine strategies and make it work for you. Using fluency optimistaion and adding statistics is a great combo. It makes your writing smooth and readable but also adding statistics help back up your claim.
Think of specific questions people are actually searching for on Google. Avoid capturing a big and broad topic like “email marketing”, try to focus on specific and real world questions that people are actually searching for in Google. Think of questions like “What’s a good email open rate for online retail brands?”, “How can I reduce abandoned carts using Klaviyo flows? or “What are some key takeaways from the Mailchimp FWD event in Sydney?”
Keyword stuffing is old school SEO and would not be useful for this new age of GEO. Stuffing keywords can actually do more harm than good. Instead of using “best digital marketing agency in Sydney” over and over again, it is better to write content that reads naturally and clearly. Instead of forcing keywords, focus on writing in a way that answers the real questions your audience is asking.
After implementing your changes, be sure to test, test, test. Search your target questions again and check if it now shows up in AI overview, If not? Don’t stress. Just try something different, add a quote, include a stat, simplify your language or stack a couple more GEO strategies. You probably won’t nail it on the first go and that’s okay. GEO is still relatively new and something that takes trial and error. The more you test, the closer you get to your desired results.
Alright, you’re officially GEO-literate, we love a future ready icon! However, if wrapping your head around all this AI search stuff feels like a lot (because, fair), we’ve got you.
Need support applying GEO to your business or website? Let’s work together to make sure your business shows up where it matters most.
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