Reels are everywhere! Scroll through Instagram or Facebook for 30 seconds and boom, you’re already watching one. But if you’re not tapping into Reels ads yet, you might be leaving serious reach (and ROI) on the table.

Luckily, Meta just released a shiny new guide that breaks down how to make Reels ads that don’t just blend in, they convert. And yes, we read it so you don’t have to. You’re welcome 😉

Why Reels Ads Should Be on Your Radar

If you’ve been sleeping on Reels Ads… consider this your wake-up call 📣

Meta just confirmed it: Reels are officially their fastest-growing content format and it’s not just hype, the results speak for themselves. According to Meta’s official Reels Ads Guide, Reels deliver:

✨ 2X more conversions on average than static image ads
📈 Up to 18% higher reach compared to Stories
💰 Better cost efficiency with 21% lower cost-per-conversion vs. other placements

That’s the kind of data we love to see.

But it’s not just about numbers. Reels are short, full-screen, and designed to grab attention. That makes them perfect for scroll-happy audiences who want content that’s quick, clear, and doesn’t scream “sales pitch.”

Whether your goal is brand awareness, engagement, or actual conversions, Reels ads can work across the full funnel. And since they run on both Facebook and Instagram, you get double the exposure without doubling your budget 🙌

Meta’s Hot Tips for Winning at Reels Ads

Here’s what the guide highlights (with a little Wise Up twist):

1. Hook ‘em fast

The first 3 seconds? Make or break. Start with movement, energy, or a bold statement to stop the scroll. No long-winded intros get straight to the good stuff.

2. Design for sound on and off

Subtitles are your best friend. Most users scroll with the sound off, so if you’re not captioning, you’re losing people before they even start listening.

3. Keep it vertical

Reels = full-screen vertical content. Anything else looks clunky. Design natively, not as an afterthought.

4. Be relatable, not perfect

Don’t overproduce. Reels ads that feel natural and unpolished (but purposeful) tend to perform better. People want to see real, not rehearsed.

5. Close with a clear CTA

Whether you want clicks, saves, follows, or purchases, spell it out. Your viewers shouldn’t have to guess what’s next.

Our Take? Reels Ads Are Just Getting Started

Reels are still a relatively underpriced ad space compared to traditional placements. That means smart brands (like yours) can show up where attention is already living without competing with every other ad on the block.

And with Meta giving us a roadmap? No excuses. It’s time to get creative, get scrappy, and get seen.

Ready to Reel it in?

We build scroll-stopping, sales-driven Reels ads for brands that want to show up smart and human.

Want in? Let’s chat.