Digital Ecosystem Marketing Audit

Description

Receive a comprehensive digital audit of your marketing ecosystem, as we take a behind the curtains look into your performance across all platforms and identify your biggest opportunities for success!

This overview can include:

Holistic Analytics Review

• If available we will audit your Google, Shopify or Squarespace analytics to breakdown where your website traffic comes from, and how engaged they are with your site
• We will identify which channels of your marketing are working the hardest for you, and where attention is needed to optimise result
• We will share your key website pages contributing to conversion, and where your customers are falling off
• For ecommerce businesses we will compare your conversion rates and conversion funnel to industry benchmarks to help identify where your gaps are

Social Media Performance

• We will evaluate your current social media platforms to identify what’s working well and what needs improvement.
• We’ll take a thorough look at your analytics to identify trends in your content performance and target market engagement
• We’ll analyse the topics focused on in posts to determine engagement and relevance.
• We will report on the community engagement levels and give strategies for improvement.
• Identifying potential opportunities for leveraging user-generated content to enhance brand visibility and engagement.
• An evaluation of the quality of photos and video content shared and future opportunities

Paid Ads Performance

• We will gain access to your accounts and analyse the performance of your paid ads campaign
• This is an independent and objective analysis of your, or your ads partners performance
• We can audit across Meta, Google, TikTok, LinkedIn, Pinterest and Bing
• We will identify clear opportunities for improvements
• A swipe file of key competitor ad creatives

Website Performance

• We will conduct a comprehensive website audit and identify user experience and user journey feedback to ensure your website is optimised for success
• Actionable recommendations to enhance your website’s effectiveness in driving traffic, engagement, and conversions.
• An SEO Audit will identify areas of opportunity to improve your current search rankings and effectiveness
• Checklist tailored to your specific website needs and goals.

Email Marketing Performance

• A look at your email marketing strategy analysing your ad-hoc, regular and automated emails
• Advice on what email strategies could further benefit your business
• Comparison to benchmark of your open rate, click rate and conversion rates
• Review of email list building strategy and opportunity for improvement

Branding and Messaging Strategy

• Review of logos and branding elements across social media platforms for consistency and brand identity
• Identification of brand messaging, and a review of the effective use across the ecosystem