With over 25 years in business and marketing, I’ve seen the evolution of digital marketing firsthand. From working with some of Australia’s most loved brands to launching Wise Up Marketing, my journey has been shaped by a passion for understanding what truly drives success—not just the data, but the instincts behind it.
I believe the most powerful marketing happens when data meets intuition, creating a sustainable, high-impact marketing machine. This approach has helped me mentor businesses and up-and-coming marketers, empowering them with the confidence to make informed, instinctive decisions that fuel real growth.
I’m endlessly curious about the ever-changing digital landscape, and I thrive on helping businesses cut through the noise to build strategies that work—not just for today, but for the long haul.
Interesting fact: I loved studying drama, music and performance throughout high school. I can play a range of musical instruments (although am pretty rusty these days) and have performed on stage in plays and musicals – something I hope to get back to one day.
I am an experienced digital marketing leader with over 5 years in the industry, including as a Performance Marketing Analyst for a major e-commerce retailer in the US. I hold a Master’s Degree in Business Analytics from Macquarie University, which has deepened my expertise in data analysis and strategic decision making.
Now serving as Head of Digital Performance at Wise Up Marketing, I lead the operational delivery of digital campaigns across a diverse client portfolio, driving performance, developing high-performing teams, and continuously improving the way we work.
I’m committed to marketing that is both data-driven and human, and to delivering results that move the needle for the businesses we work with.
Interesting fact: I actually wanted to be an artist when I was younger but now it developed into a hobby. I started with a pen/pencil & paper art then eventually tried doing some digital art as well. I actually haven’t gotten the chance to practice lately but it is definitely something I would come back to from time to time.
Experience: Ambitious digital marketing enthusiast with 7+ years industry experience in driving engaging and innovative campaigns.
With expertise in content creation, social media, email marketing and brand management, I help brands build meaningful connections with their audience across multiple platforms.
Passion: I’m deeply passionate about the power of social media to connect people, tell stories and drive brand success. I thrive on crafting content that not only resonates with audiences but also helps build a beautiful, cohesive grid that reflects the brand’s personality and style.
Interesting fact: I’m really into health and fitness, love exploring sunny destinations around the world, and am a huge dog lover. I also ran my own small business as a Lash Artist for three years, which taught me invaluable skills in entrepreneurship and client care.
Experience: Creative and driven digital marketer with 2+ years’ experience across social media strategy, content creation, email marketing, and campaign coordination.
With a background in developing digital campaigns that boost engagement and build strong brand presence, I love bringing ideas to life online and helping businesses grow through thoughtful, data-informed content.
Passion: I’m passionate about helping brands connect meaningfully with their audience. I thrive on staying ahead of trends, learning from others in the industry, and turning strategy into results that align with real business goals.
Interesting fact: I’m ¼ French and studied the language from kindergarten through to Year 10. One of my biggest dreams is to visit France and meet my extended family who live there.
Experience: A results-driven and creative digital marketing professional with 2+ years’ experience, spanning the Search network, and a Bachelor’s degree in Business and Management from Henley Business School. As a hands-on performance marketer, my focus centres around helping businesses to perform at their best to yield positive results.
Passion: I thrive on constant improvement. I am a dedicated A/B tester and believe there is always a lesson to be learned, despite the outcome of a test. I also love to get into the nitty-gritty of data analysis and always back my findings with comprehensive facts and figures.
Interesting fact: I have always loved to travel. I decided I wanted to visit 25 countries before I turned 25, and despite having a mere 4 months to visit 4 more countries, I found a way to make it happen – visiting number 25 just 3 days before I turned 25! My goal is now to keep this number higher than my age for as long as I can!
Experience: A highly motivated and detail-oriented professional with over two years of experience in marketing administration and a degree in Advertising and Marketing. I’m skilled in campaign coordination with a keen eye for detail, I bring both strategic insight and precision to every project I collaborate on.
Passion: Driven by a passion for organization and creative problem-solving. I’m committed to ensuring seamless campaign execution and take pride in contributing to meaningful, results-driven work that makes a lasting impact for clients.
Interesting fact: I am a twin and have moved all the way from England to Sydney with her. Unfortunately, we are not identical, so we weren’t able to get away with swapping places with each other pranks!
Experience: A creative junior marketer, who has gain experience through a range of university and external projects across industries including sustainable energy, digital media, news publishing, government councils, and sporting.
Currently, studying a Bachelor of Communications alongside a Bachelor of Creative Intelligence and Innovation, further developing my skills in strategy, storytelling, and creative problem-solving.
Passion: I have a strong passion for developing innovative solutions by building a deep understanding of different perspectives and points of view within any given space or challenge.
Interesting fact: In my family we are mainly born on the 18th, specifically my cousin on 18 June, myself 18 July and my brother 18 August. A crazy coincidence if I do say so myself!
I have been with Wise Up Marketing for over 7 years, bringing with me an extensive background in graphic design that continues to shape how I approach every project.
As Head of Website Development I lead the Web team and oversee the delivery of design-driven web solutions for clients across a diverse range of industries. My team builds across WordPress, Shopify, and Squarespace, from sleek brochure sites through to complex e-commerce, membership, learning management, and directory platforms.
I believe great websites sit at the intersection of design and function, and I’m passionate about creating digital experiences that are both beautiful and built to perform.
Interesting fact: In my spare time, I love art and to draw.
Experience: I completed my marketing degree in the Philippines and began my career as a Junior Digital Marketing Specialist. Over more than three years in the industry, I uncovered a strong love for Web Development. In 2021 I moved to Australia to complete a second degree in Artificial Intelligence, seeking fresh perspectives and new challenges. I have worked across a range of platforms, with a core focus on WordPress, Shopify and Squarespace.
Passion: I am driven by curiosity, continuous learning and the pursuit of creating digital experiences that are efficient and visually satisfying. Website creation remains one of my favourite disciplines and it will always be a craft I value deeply.
Interesting fact: Basketball was the first sport I loved while growing up, then I branched out into other sports and discovered how much fun they all are. I also enjoy music and gaming.
At Wise Up we are always looking to connect with passionate digital marketers who are committed to driving results for small business owners. Founded in 2010, we’ve helped hundreds of businesses since then to nail digital marketing. We are small but mighty and pride ourselves on a down to earth yet effective approach.
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