XpressFit Mixers offers a line of innovative stainless-steel tapware for kitchens, bathrooms, laundries, and alfresco spaces across Australia. Their standout feature is the patented XpressFit push-and-lock installation system which allows a mixer to be installed from above the benchtop in under a minute, minimising the need to access hard-to-reach areas beneath sinks.
XpressFit Mixers offers a line of innovative stainless-steel tapware for kitchens, bathrooms, laundries, and alfresco spaces across Australia. Their standout feature is the patented XpressFit push-and-lock installation system which allows a mixer to be installed from above the benchtop in under a minute, minimising the need to access hard-to-reach areas beneath sinks.
A combined strategy of Ads, Web, and Social Media Management grew profile visits by +90%. The result? Stronger brand recognition, with Instagram driving sales conversions in-store.
XpressFit Mixers developed a patented installation technology that allowed their tapware to be fitted faster and more easily than traditional mixers, offering a clear competitive advantage. Despite the strength of this innovation and the quality of the product, the brand initially faced challenges gaining traction in the market.
They were seeking greater market awareness and needed to drive stronger consumer demand into their network of stockists. Without a strategic approach to social media and advertising, the uniqueness of their technology and product range was not reaching the right audiences or translating into meaningful enquiries and sales.
Our objective was to build greater awareness and engagement for XpressFit Mixers across Instagram and Facebook, positioning the brand as a competitive and innovative choice for homeowners, renovators, and trade professionals. By showcasing the unique benefits of the XpressFit system and its premium stainless-steel tapware, we aimed to increase brand awareness and drive higher-quality consumer enquiries.
At the same time, we wanted to create a clear and intentional social and ad funnel. Using engaging content, Meta Ads, and a mix of video-led awareness campaigns, retargeting, and conversion-focused ads, our goal was to nurture audiences from the first touchpoint through to active consideration. By driving traffic to retail networks and lifting consumer-led enquiries, we sought to connect XpressFit Mixers with the right audiences and support sustainable long-term growth.
We developed a comprehensive digital marketing strategy for XpressFit Mixers, combining paid Meta Ads with a refreshed organic social media approach to showcase their patented installation technology and premium tapware range.
Working closely with the XpressFit team, we designed and implemented campaigns to build market awareness, drive consumer demand into stockists, and position the brand as a competitive, innovative choice. Through video-led content, retargeting campaigns, and consistent brand storytelling, we elevated XpressFit Mixers’ presence across social channels and encouraged high-value engagement from the right audiences.
The Wise Up team manages XpressFit Mixers’ Instagram and Facebook accounts, building a consistent and strategic presence to showcase their patented tapware technology and premium range. We oversee everything from campaign planning and community engagement to hands-on content creation, including regular in-store and lifestyle content shoots.
Our team develops and curates a mix of static graphics, carousels, reels, and video-led storytelling to highlight XpressFit’s unique benefits and drive awareness among homeowners, renovators, and trade professionals. Working closely with the XpressFit team, we also support product launches, retailer promotions, and targeted campaigns designed to grow market awareness and consumer demand into stockists.
As part of our social media management for XpressFit Mixers, we launched Meta Advertising campaigns focused on driving high-quality traffic to their Instagram and eventually their website after the website refresh. By showcasing the brand’s patented installation technology and premium tapware range through engaging face-to-camera videos and product feature videos, we positioned XpressFit Mixers as an innovative choice for homeowners, renovators, and trade professionals.
This approach built an engaged audience, increased profile and website visits, and helped raise brand awareness and consumer demand into stockists.
We completed a full website rebuild for XpressFit Mixers, paired with a complete brand refresh to bring a cohesive, premium look and feel to their digital presence. The new site features updated branding, refined colour palettes, typography, and imagery to showcase the patented tapware range and its innovative installation technology.
The refreshed website delivers clear product navigation, improved visuals, and streamlined content to better highlight XpressFit’s unique benefits and direct customers to their stockist network. By combining the new branding with a clean, intuitive design, we created a seamless online experience that reflects the quality and innovation of XpressFit Mixers, positioning the brand for stronger digital visibility and long-term growth.
In the past 6 months we have continued to drive performance growth, which resulted in:
XpressFit Mixers Instagram and Facebook
There’s nothing we love more than seeing our strategies deliver real impact! In just the last 6 months, our work with XpressFit Mixers has driven impressive growth across social and digital advertising.
Our Meta campaigns achieved a 90% increase in profile visits, a 106% increase in link clicks, and a 104% boost in click-through rates, proving our ads are connecting with highly relevant audiences. Page engagement also rose by 127%, while overall reach increased by 33%, further strengthening the brand’s visibility.
Profile Visit Increase
Link Clicks Increase
Click Through Rate Increase
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