Bethany Linz is a design studio celebrated for its exquisite hand-painted wallpapers and artworks, founded in 2011. Drawing inspiration from nature’s beauty, art history, and vibrant colours, Bethany transforms intricate fine art into timeless designs that enrich spaces with elegance and sophistication.
Bethany Linz is a design studio celebrated for its exquisite hand-painted wallpapers and artworks, founded in 2011. Drawing inspiration from nature’s beauty, art history, and vibrant colours, Bethany transforms intricate fine art into timeless designs that enrich spaces with elegance and sophistication.
We delivered a 7.13 ROAS with product-driven creative, bold visuals, and compelling CTAs, boosting revenue by 94% and purchases by 133%.
Bethany Linz had built a recognisable brand rooted in hand-painted wallpaper, textiles, and lifestyle pieces. With a loyal trade following and growing international reach, the brand was loved by interior designers and style-conscious shoppers. However, despite a strong aesthetic and quality products, the digital performance was not meeting expectations.
Social media, particularly Instagram and Facebook, had strong reach and visibility but was not translating into consistent sales or sustained engagement. Paid ads were also underperforming, with inaccurate tracking inflating results and a limited variety of creative assets restricting campaign effectiveness.
Bethany Linz came to us needing a strategic partner to strengthen brand storytelling online and create a clear funnel from awareness to purchase.
Our objective was to increase awareness of the Bethany Linz collections across Instagram and Facebook, ensuring the brand reached the right audiences of interior designers, stylists, and style-conscious shoppers. By building on the brand’s reputation and trade following, we aimed to strengthen its social media engagement and establish a more consistent and visually distinctive presence that reflected Bethany’s artistry and premium positioning.
At the same time, we wanted to create a clear and intentional content and lead funnel. This meant not only inspiring audiences with beautiful imagery and storytelling but also converting that inspiration into action. By nurturing engagement and building stronger connections, our goal was to turn followers into loyal customers, ultimately supporting long-term sustainable growth.
We developed a tailored marketing and digital strategy for Bethany Linz, designed to amplify her collections and strengthen the brand’s presence across social media.
Our approach brought together paid Meta campaigns and an elevated organic social strategy, centred on storytelling, product-led creative, and consistent brand building. We introduced fresh ad formats including carousels and video, while refining content pillars to highlight Bethany’s artistry, studio process, and product versatility. This combination of paid and organic ensured the brand could reach new audiences, re-engage existing followers, and nurture them towards meaningful action and sales.
Our team manages Bethany Linz’s Instagram and Facebook accounts with a combined following of +29.5K, curating a consistent and visually refined presence that reflects the brand’s artistry. We create a variety of content formats, from static graphics and carousels to engaging Reels, bringing Bethany’s collections and creative process to life across platforms.
Our team works closely with Bethany to align content with seasonal launches, product highlights, and behind-the-scenes storytelling, ensuring her audience of designers, stylists, and design lovers remain inspired and connected to the brand.
We run Meta ads with the goal of driving consistent conversions and scaling revenue. Our team conducts regular optimisations to maintain a high ROAS, including refining audience targeting, testing new creative formats, and refreshing assets to keep campaigns performing at their best.
Our team first addressed tracking issues to ensure accurate performance measurement. With clean data in place, we spent the initial two weeks testing a variety of creatives to see what resonated best. The strongest performers then became the anchor for new creative iterations, allowing us to refine our approach, eliminate underperformers, and build momentum with campaigns that consistently delivered results.
Instagram and Facebook
There’s nothing we love more than seeing our strategies come to life and deliver real impact. In just the last 3 months, our work with Bethany Linz has achieved outstanding results across both paid advertising and organic social.
Our Meta campaigns delivered a 7.13 ROAS, alongside a +94% uplift in revenue and a 133% increase in purchases. We were able to utilise spend efficiently bringing in more results with cost.
On social media, we’ve continued to strengthen Bethany’s presence with 401 new Instagram followers, over 440K views, and a reach of more than 69K across platforms. This blend of paid and organic results shows the power of a consistent, creative strategy that connects with audiences and drives meaningful business growth.
Revenue Increase
Purchases Increase
New Instagram Followers
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
CLIENT’S NAME
Let’s have a chat to explore how Wise Up Marketing can help you grow your business
the principle of “treating your business like our own” and we have created a flexible, accessible solution for start ups and SME’s who value a personal approach.
