Fair Foundations is a Western Sydney community organisation with a 50 year legacy of delivering family support, community connection and local services. Formerly known as Community First Step, the organisation undertook a major rebrand to mark this milestone and engaged Wise Up Marketing to bring that transformation to life through a complete website rebuild.
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We partnered with Fair Foundations to successfully transition from Community First Step to a new digital identity, protecting years of search equity while delivering a modern, accessible website built around the needs of their community.
Since launch, the website has continued to perform strongly. Over a 3 month comparison period, direct traffic sessions increased by 56.6%, key events grew by 12.4% and average engagement time improved by 37%.
After 50 years of supporting Western Sydney, Fair Foundations had outgrown its digital presence. Their existing website no longer reflected the scale of their impact or the direction of the organisation. It wasn’t built to support the rebrand, lacked modern accessibility standards, and made it harder for key audiences, from families looking for support to local businesses wanting to get involved, to find what they needed.
The organisation also faced the risk of losing years of accumulated SEO value during a domain migration as part of the rename from Community First Step to Fair Foundations.
Our goal was to create a modern, inclusive and high-performing website that truly reflected the new Fair Foundations brand developed by Three Blocks Left (and link to their case study on their site)- one that felt easier to navigate, more accessible to all users, and built to strengthen connections across the community.
Just as importantly, we needed to protect their existing search presence throughout the migration, making sure the rebrand became a launchpad for growth, not a setback.
Before rebuilding the website, we needed to understand where Fair Foundations was starting from and what their audiences needed most.
Through our Website Strategy Session, we reviewed the existing website, audience behaviour, analytics, and SEO performance to identify opportunities for improvement. This helped us create a clear roadmap for the rebuild, from the website structure and user journeys through to the content strategy.
The result was a website designed around the people who use it most, making it easier for families, community members, volunteers and partners to find the information and support they need.
Working alongside a leading Sydney design agency, we helped bring the new Fair Foundations brand into the digital space. Our role was to ensure the new website reflected the refreshed brand, creating an experience that felt welcoming, accessible and easy for the community to navigate. Every part of the website was carefully considered to ensure it supported both the organisation’s new identity and the needs of the people using it.
We built a custom WordPress website that gave Fair Foundations a more flexible and user-friendly platform for the future. The new website was designed with accessibility, performance and ease of use in mind, with improved navigation, responsive layouts and a simple CMS that allows the team to confidently manage and update content internally. The result is a website that not only provides a better experience for visitors but gives the Fair Foundations team the tools they need to keep their digital presence growing.
There is nothing we love more than seeing a website continue to perform long after launch.
Over a 3 month comparison period, Fair Foundations saw continued growth across the key metrics that mattered most.
Direct traffic sessions increased by 56.6%, showing more people are finding their way back to the Fair Foundations website and engaging directly with the brand.
Key events also increased by 12.4%, meaning more visitors were taking important actions identified by the Fair Foundations team, including making enquiries, signing up to volunteer and supporting the organisation.
Visitors arriving through organic search were also more engaged, with average engagement time increasing by 37% over the comparison period. This shows users were spending more time exploring the website, engaging with content and finding the information and services they needed.
Overall, the new website is helping Fair Foundations connect with their community more effectively, making it easier for people to find the support, information and opportunities they need.
Direct Traffic Sessions
Key Events
Average Engagement Time
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