We achieved a 79% increase in profile visits and a 15% lift in overall page engagement. Our optimisations also lowered the cost per click by 37%, while boosting click-through rates by 39.11% – demonstrating measurable improvements in both efficiency and audience relevance.
Moore Park BBQs’ social media management had previously been handled in-store by busy floor staff. While enthusiastic, they had limited time and resources to dedicate to a consistent strategy. As a result, the store relied heavily on boosting posts without a cohesive plan, which attracted followers outside its target demographics and did little to build meaningful engagement or convert interest into sales.
Recognising the need for a more deliberate and results-driven approach, Moore Park BBQs engaged us to deliver a structured social media strategy combined with hands-on content creation, designed to reach the right audience and reflect the premium in-store experience online.
Our objective was to revitalise Moore Park BBQs’ social media presence on Instagram and Facebook, moving from ad-hoc posting to a structured and strategic approach that reached the right audiences of BBQ enthusiasts and local customers. We aimed to maximise organic reach and engagement with the existing following, while also attracting new, high-value audiences through video, story and interactive content with strong hooks.
At the same time, we wanted to blend educational and in-store experience content to showcase the store’s expertise and create multiple touchpoints for potential customers. By implementing ad campaigns built on a funnel approach, we sought to build relevant audiences, drive awareness and ultimately convert online engagement into increased in-store footfall. Through a video-first, platform-specific strategy, our goal was to create an authentic and highly engaged community around Moore Park BBQs that mirrored its premium in-store experience.
We developed a tailored marketing and digital strategy for Moore Park BBQs, designed to showcase their in-store expertise, premium product range, and vibrant BBQ community, while strengthening the brand’s presence across social media.
Our approach combined paid Meta campaigns and an elevated organic social strategy centred on storytelling, educational content, and hands-on experience. We introduced fresh ad formats including carousels, Reels, and video-first content, while refining content pillars to highlight Moore Park BBQs’ daily cooking demonstrations, specialist knowledge, and unique in-store experiences. This integrated approach ensured the brand could reach new audiences, re-engage existing followers, and nurture them towards meaningful action and increased in-store footfall.
The Wise Up team manages Moore Park BBQs’ Instagram and Facebook accounts, transforming their social media presence with a structured, strategy-led approach. We handle everything from campaign planning and content calendars to community engagement, ensuring the brand stays consistent and on-message across all platforms.
Our work highlights Moore Park BBQs’ daily cooking demonstrations, product expertise, and unique in-store experiences. We also manage promotional campaigns and seasonal offers to keep the brand’s audience inspired, informed and connected, helping to build an engaged community that mirrors their premium in-store experience.
To bring Moore Park BBQs’ story to life visually, our team coordinates, plans and executes regular in-store content shoots. From pre-shoot planning and creative direction to on-site coordination, styling, and post-production editing, we ensure each piece of content captures the energy and expertise of the store.
These shoots allow us to produce high-quality imagery and video for static posts, carousels and Reels, giving the audience an authentic look at the daily demonstrations, product range and team behind the brand. By owning the full process, from concept through to final edit, we create content that feels premium, consistent and aligned with Moore Park BBQs’ brand values.
As part of our social media management for Moore Park BBQs, we launched targeted Meta Advertising campaigns focused on driving high-quality traffic to the store’s profiles. By using video view and traffic campaigns, we showcased the team, in-store activities, and product expertise, positioning Moore Park BBQs as the go-to destination for BBQ enthusiasts.
This approach built an engaged audience cost-effectively, increased reel traction, and drove more profile visits, helping to grow awareness, strengthen community connections, and set the stage for future conversion opportunities.
All in the past 6 months
Reel Performance (Just 2.5 months):
Instagram & Facebook
There’s nothing we love more than seeing our strategies come to life and deliver real impact. In just the last 6 months, our work with Moore Park BBQs has achieved strong results across paid advertising and organic social.
Our Meta campaigns delivered a 79% increase in profile visits, a 15% lift in page engagement, and a 39% improvement in click-through rates, all while reducing the cost per click by 37%. This shows our ability to reach the right audiences more efficiently and increase relevance at scale.
On social media, this approach has strengthened Moore Park BBQs’ presence and driven a more engaged and targeted community. These results demonstrate the power of a structured, creative strategy that connects with audiences and drives meaningful growth in-store.
A standout Reel was the EcoSmart Fire Pit meta ad. In just two and a half months, the campaign generated 1,021 profile visits, achieved a 4.60% click-through rate, reached more than 16,000 people, and drove 8,204 post engagements. By running the video as a paid ad and showcasing the product’s unique benefits in action, we were able to convert attention into measurable action and demonstrate how targeted, product-led creative can drive both engagement and in-store interest.
Profile Visit Increase
Page Engagement Increase
Click Through Rate Increase
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
CLIENT’S NAME
Let’s have a chat to explore how Wise Up Marketing can help you grow your business
the principle of “treating your business like our own” and we have created a flexible, accessible solution for start ups and SME’s who value a personal approach.
