By focusing on Valentine’s Day workshops, we achieved a 5.71% CTR and 80 checkouts, leading to a fully booked event for the studio. Over the last six months, our optimisations have increased profile visits by 67% and click-through rates by 41.2%, all while reducing cost per click by 29%.
Wender Plant, a new business in Alexandria, approached us seeking help with both organic and paid social media strategies to gain traction and grow their presence. As a newly established brand, they needed to create a strong, consistent presence to build awareness and engage potential customers.
Recognising the opportunity presented by seasonal events, we focused on leveraging key dates like Valentine’s Day to create targeted campaigns that would resonate with their audience. By combining organic social media efforts with paid ads, we were able to strategically boost their visibility, increase engagement, and drive bookings for their one day workshop, all while aligning with the growing demand for unique, experience-based offerings.
Our objective was to elevate Wender Plant’s social media presence across Instagram and Facebook, transitioning from sporadic content to a more consistent, strategic approach aimed at attracting plant enthusiasts and potential customers. We sought to maximise organic engagement with their growing following, while using paid ads to reach new, high-value audiences through visually compelling content, including workshops, products, and behind-the-scenes, and plant care tips.
We wanted to blend educational and experience-based content to highlight Wender Plant’s expertise, creating multiple touchpoints to connect with their audience. By implementing paid campaigns with a targeted funnel strategy, our goal was to build relevant audiences, raise brand awareness, and convert social media engagement into bookings for their seasonal workshops. Through a video-driven, platform-specific approach, we aimed to cultivate an engaged, loyal community around Wender Plant that reflected their unique offerings and studio experience.
We developed a tailored marketing and digital strategy for Wender Plant, designed to build their brand presence and engage a passionate audience of plant lovers. By focusing on their unique workshops, product offerings, and terrarium expertise, our strategy aimed to position Wender Plant as a go-to destination for all things plants and terrariums.
Our approach combined paid Meta campaigns with a robust organic content strategy, centred around educational and experience-driven content. We introduced dynamic ad formats, including carousels and video-first content, and refined content pillars to showcase Wender Plant's workshops, product collections, and behind-the-scenes insights. This integrated strategy helped increase brand visibility, grow engagement, and drive bookings for their seasonal workshops.
The Wise Up team manages Wender Plant’s Instagram and Facebook accounts, bringing a consistent, strategy-led approach to their social media presence. We handle everything from content calendars and campaign planning to content creation, ensuring that the brand stays aligned with its values and speaks directly to its audience.
Our work highlights Wender Plant’s expertise in terrariums and its engaging workshops, while also managing seasonal campaigns and promotions. We ensure the brand’s content is informative, inspiring, and consistent, helping to create a strong connection between the audience and the brand.
To bring Wender Plant’s brand story to life visually, our team coordinates and executes regular content shoots in their studio. From pre-shoot planning and creative direction to on-site styling and post-production editing, we ensure that each piece of content authentically reflects the energy of the brand and its offerings.
These shoots allow us to produce high-quality imagery and video for static posts, carousels, and Reels. We focus on showcasing the beauty of the plants, the uniqueness of the terrariums, and the expert team behind the brand. By managing the entire process, from concept to final edit, we ensure content remains premium, consistent, and aligned with Wender Plant’s identity.
As part of our social media management for Wender Plant, we launched targeted Meta advertising campaigns aimed at driving high-quality traffic and workshop bookings. By using a combination of sales and traffic campaigns, we highlighted the brand’s unique workshops, product collections, and expert knowledge, positioning Wender Plant as the go-to destination for plant lovers and those looking to learn more about terrariums.
This approach helped to build an engaged audience, drive profile visits, and boost bookings, all while increasing awareness of the brand and strengthening its online presence. With a strategic focus on high-value traffic, we helped set the stage for future conversion opportunities and business growth.
All in the past 6 months
Workshop Campaign Performance (Valentine’s Day Focus)
Instagram & Facebook
Our strategy brought significant growth and engagement to Wender Plant’s social presence. In just the past 6 months, we saw a 67% increase in profile visits and a 12% lift in page engagement. Additionally, the cost per click dropped by 29%, while click-through rates increased by 41.2%, showcasing how we were able to reach the right audiences more efficiently and boost engagement.
Focusing on their Valentine’s Day workshops, we successfully converted social media interest into tangible results. The campaign drove 1,709 profile visits, 13,466 page engagements, and 149 new followers, with 172 add-to-carts and 80 checkouts, culminating in a fully booked workshop.
This demonstrates the power of a well-executed seasonal strategy that connects with the right audience and converts online engagement into valuable, real-world action.
Profile Visit Increase
Page Engagement Increase
Click Through Rate Increase
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CLIENT’S NAME
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