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Celebrating International Women’s Day

Celebrating International Women’s Day

Meet the inspirational women of the Wise Up community.

It’s International Women’s Day! The theme for 2024 is “Invest in Women: Accelerate Progress” and we couldn’t think of a better focus ourselves. As we reflect on this important day to celebrate the achievements of women, we thought there’d be no better way than to share the stories of some of the many inspiring women we work alongside and have invested in over the past 14 years at Wise Up Marketing.

These are just some of the many women of the Wise Up community who are achieving incredible things in their field and changing the lives of women in Australia & beyond.  

Dr Tanya Trinh 
Ophthalmic Surgeon 

As a renowned Ophthalmic Surgeon, Dr Tanya Trinh is a leader in the medical field. Specialising in a range of highly specialised eye surgeries including corneal, cataract, and refractive vision procedures, Dr Tanya Trinh has honed her skills as a medical professional and worked to elevate the profile of women in medicine.

She completed several fellowships overseas, including in Toronto, Canada, and has published over 20 scientific research articles in national & international journals. She also regularly speaks at a number of national and international industry conferences.  

Rachel Brace
Kinship Books

As a registered psychologist and Family Consultant in the Federal Circuit and Family Court of Australia, Rachel Brace has worked with women, children and families who are in situations of family conflict, separation and divorce for over 20 years. 

Using her decades of experience, Rachel founded Kinship Books, and is the author behind them. Her children’s books help young children cope with transitions, loss, growth, and change by enabling them to process their feelings and move towards adjustment and resilience. 

Winnie Wu
Papaya Clinic

With 4 businesses, 3 clinics, 2 young children and 1 master’s degree in progress to her name, Winnie Wu is one of the most inspiring women we can think of. As a women’s pelvic health, dance and musculoskeletal physiotherapist and the founder of Papaya Clinic & Movement Laboratory, Winnie is committed to empowering women, building community and encouraging women in the medical field and beyond to advocate for themselves and others.

At Papaya Clinic, Winnie brings together the very best professionals of the medical field to provide tailored pelvic healthcare for women and leads an ever-growing team across multiple locations in Sydney’s Inner West. Winnie also runs The Clinic Project, empowering other female business owners to build and scale their own clinics. You can catch Winnie on the panel at our upcoming Business Builder’s Breakfast on 10th April in Sydney

Nikki Malvar 
Heist Creative

The creative genius behind every Wise Up photoshoot over the past 3 years, Nikki Malvar is the lead photographer and director of Heist Creative. A talented creative and photographer, Nikki uses her skills to deliver professional branding photography for business owners, leaders. She empowers women to step out from behind their businesses and showcase their capabilities and has successfully built a talented team of creatives committed to her vision.

Having worked with Nikki on our own photoshoots, we’ve witnessed firsthand her unmatched ability to make people feel comfortable and confident to be their authentic selves in front of the camera. You can also hear from Nikki herself at the Business Builders Breakfast panel on April 10th

Kerry Athanassiou 
Style Culture 

Personal stylist and founder of Style Culture, Kerry Athanassiou leverages her years in the fashion industry & decades in the cosmetics industry to help women across Australia discover and elevate their personal style and feel more confident in their personal and professional lives.

A mother of two and marathon runner in her spare time, Kerry works with women from all walks of life and has also donated her time and skills to charities like Dress for Success and other initiatives. Kerry has successfully built a business founded on the mission of empowering and supporting women, teaching generations of women that true beauty comes from within.  

Carolyn Verhoef 
Outside the Box Coaching

Previously a board member of long-time client The Institute of Professional Organisers, Carolyn Verhoef is the Director of Outside the Box Coaching, a service to support adults with ADHD to reach their full potential.

Witnessing firsthand the unique challenges in the professional organising space for people with ADHD, Carolyn developed a unique solution that works to support women and their families to develop strategies to navigate their time, minds, daily lives and businesses. To this day, she’s helped transform the lives of hundreds of women to achieve their full potential and see their diagnosis as a gift.  

Anita Vitanova 
Inner West Mums 

As an expat living in Sydney with her first baby, Anita Vitanova realised that for new expats and internationals, the experience of motherhood was incredibly lonely and isolating. Deciding to do something about it, Anita created The Inner West Mums, which first started as a small Facebook group and has now grown to a community of almost 30,000 women across Sydney.

She’s also worked to support several charitable initiatives, assisting mothers in need in the Inner West area.  

Andi Kandias 
Anila Recruitment 

Working in the early childhood education & children’s services sector for almost a decade, Andi Kandias witnessed firsthand the impact that early childhood educators had on the lives of children, and the need in the sector for long-term staffing solutions.

With a newborn in arms, Andi started Anila Recruitment to close that gap and support the early childhood workforce (which in Australia is 92% women) in building meaningful long-term careers in the education industry. She is committed to supporting her candidates to find their perfect role and achieving the best educational outcomes for children across NSW, VIC and QLD, including in regional and remote areas.

At Wise Up Marketing, we’re incredibly blessed to work with a community of such hard-working, talented and inspiring women, and support their work as business owners to empower women.  

Happy International Women’s Day!  

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