Crazy for Canva – Why this icon should be the first thing in your marketing toolkit

Canva is often coined as a graphic design novice’s best friend and with the wealth of tools and templates that it provides, it’s easy to understand why!

Canva is an incredibly simple graphic design website that is one of, if not the most accessible on the market right now. This platform is integral to every facet of our business and admittedly, there’s not a day that passes that we don’t use it. 

If you’re looking to create in-house social media content, corporate presentations, posters, documents and other visual content, this platform is user-friendly, intuitive and a great starting place for your brand… the best part being, it’s an Australian brand! 🙌

Canva’s easy to use functionality makes pulling together dynamic and high-quality graphics too good to be true. There’s amazing templates, design elements, fonts, editing tools AND a large bank of free, professional imagery and video content on offer. 

Worried your originality will be compromised? Canva’s extensive affordances encourage creativity and will ensure your design aesthetic is unique – so much so, that most of our new clients’ brand identities were built from the ground up, all natively within Canva. 

Still not convinced? Read on for more on why this icon should be the first thing in your social media toolkit. 

The Sky Is the Limit

The possibilities are honestly endless when it comes to Canva and it can be key to elevating your content to the next level – not just with socials, but across the board for your entire brand. Canva is built with the non-designer user in mind, meaning it’s not rocket science to become accustomed with its features. In the nicest way possible, we view it as a boot-leg Adobe Photoshop Suite – it’s a professional level program without the confusing controls. 

You can also directly customise the content you’re generating for its corresponding platform. For instance if you want your collateral to be across both Facebook and Instagram but also on Youtube, you won’t have to decipher sizing and configuration – it does it all for you. Furthermore, it has a functionality to house everything that makes up your brand identity – think brand colours, logos and fonts – you’ll have streamlined accessibility to these assets and everything stored in one place. 

It Brings the Wow Factor

The ability to elevate your content with Canva is truly an investment for your brand as it can assist in furthering your brand’s credibility, garner increased awareness, traction and simply assist in executing your vision. 

It natively houses over 50,000 templates free, professionally designed templates for you to use and thanks to their drag and drop interface, can be customized with just a few clicks. Canva’s transparency tool also means that branding your images for socials can look sleek and non-invasive to your audience.

From basic cropping and straightening to adding textures and colour correcting, Canva’s beginner-friendly features makes editing photos simple and enables new avenues of content creation. For instance, you can add a textured background to give your photo extra dimension, insert text to create your own meme, create a phone mockup, blur your photos… you get the idea. 

At the end of the day, integrating dynamic visuals is an integral part of any digital strategy and Canva can help you get there! 

It Wants you to Succeed 

Canva is through and through one of those platforms that wants to see you succeed. From their online ecosystem right down to the controls of the platform, simplicity is key. In saying this, they even provide a free, extensive database jam-packed with broad industry resources as well as guides specific to their platform. Some of the articles you can expect to find include: 

If these articles aren’t straight-forward enough, we have also created a streamlined version for our newbies. To get you started, we have collated some quick tips for beginners on how to leverage Canva and allow your designs to shine!✨ Click here to view. 

Go Pro

Canva has a free version for you to use and it’s not for a “limited time only” either – You’ll be able to create, download, and post visually appealing content without spending a cent. How nice is that?

With that said, with free things come limitations and although you’ll have access to several features in the free version, you’ll receive even more features to spice up your content with CanvaPro. 

Our Tip: If you’re going to be using Canva frequently (which you should be for social!) our expert advice would definitely be to upgrade to CanvaPro to leverage their amazing features and resources – it may just be your best business asset to date. 

To go pro, click here

Are your graphics letting down your social feed? Do you feel like they don’t align with you, or your brand aesthetic?

With a little bit of practice, Canva will instantly become one of the most powerful additions to your Social Media toolkit! 💥

We’ll help you navigate the ins and outs of Canva leaving you with the skills to create your very own professional graphics for your social feed! 🤩

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