We know it’s hard to keep up with Instagram’s ever-changing landscape, so we’ve combined the newest changes into one place to help you stay in the loop.
From fresh features to enhance engagement to creative design options, here’s what you need to know to maximise your branding on Instagram!
Go Big or Go Home: Instagram Expands Carousels to 20 Frames
Instagram just took photo dumps to a whole new level!
Following extensive testing, the platform now allows creators to include up to 20 photos or videos in a single carousel post. This expanded capacity is perfect for showcasing more content in a single post, whether it’s an event recap or a storytelling piece.
This new 20-frame limit means that you can take your audience on a more comprehensive journey, giving them deeper insights into your brand or products. This is a fantastic way to capture attention and keep users swiping through your content.
As users adopt this feature, expect to see more creativity in how brands communicate their stories and products, making carousels a vital tool in your Instagram strategy.
There Are Comments on Stories Now?
Yep! To boost engagement even further, Instagram has given users the ability to comment on stories. This feature is now visible to all viewers and is likely to improve the interactivity of stories on the platform.
It doesn’t stop there. Users can even share a comment from their post directly to a story, fostering more of a community-centered approach.
This provides creators with an opportunity to spotlight valuable comments and encourage others to join in the conversation. For example, you could use these features to spark Q&A sessions or polls in your Stories, diving into topics which pique your followers’ interest.
Canva-fied: New Custom Fonts and Creative Tools
Instagram is stepping into its design era, inviting users to choose from a new range of custom fonts and effects on stories, and even posts!
Layering and text tools can be used in carousels and photos, meaning that users can perform all of the editing on one platform. These enhancements empower brands and creators to produce professional-looking posts without needing to rely on external design software.
Cool, right?
A new range of text fonts has been introduced to match the new aesthetic, bringing consistency to these changes.
Make Some Noise: Music on Profiles
Instagram has now added the option to showcase your favourite song on your profile. This feature allows profile visitors to get a glimpse of your musical taste, making your profile feel more personal and engaging.
This update is especially appealing to younger audiences, who often express their identities through music. For brands, it’s a chance to engage with your audience by showcasing a touch of personality and can even relate to current campaigns and trends.
The Rollout of Profile Cards
These flippable cards make sharing your Instagram profile with others easier than ever.
On one side, you’ll find a handy QR code for quick connections, and on the flip side, a sleek profile overview that includes your image, bio, profile category, and business links (if you’re a creator). Plus, you can even add your fav song and customise the background with an image.
While Instagram has tried similar features before with mixed success, this fresh approach could spark more engagement. The cards are available globally today – let’s see if they catch on this time!
Consider testing out these enhancements to maximise reach and engagement, staying ahead of the social media curve.
Ready to Grow Your Business?
At Wise Up Marketing, we understand the importance of a balanced social media strategy. Whether you’re looking to grow your audience organically, run highly targeted ad campaigns, or both, our flexible services are designed to meet your business’s unique needs.
Book a call with us today to explore how we can help elevate your social media marketing strategy and achieve real, lasting growth for your business.
Keen to DIY?
We also run a series of workshops for business owner and budding marketers who want to learn the ins and outs of social media and paid ads! If you’re keen to run your own ads, or manage your own social media and create great content – we’ve got a workshop for you.
You might also like our free social media marketing mini course!