If you’re still thinking of WhatsApp as just a messaging app, it’s time for an update and no, not the kind that makes you hit “Remind Me Tomorrow.”
Meta is levelling up WhatsApp for business, and small brands? You’re going to want in on this.
Here’s the scoop on what’s changing, what it means, and how you can stay ahead
1. Ads Manager Gets a Glow-Up 📊
Running ads across Facebook, Instagram, Messenger and WhatsApp just got a whole lot easier. Meta is integrating WhatsApp into its Ads Manager, so you can create and manage campaigns from one spot. That means running ads that help people engage in conversations that you can convert – sounds like a no brainer?
2. Yes, There Will Be Ads in WhatsApp – But Chill
For the first time ever, WhatsApp is rolling out ads. But before you panic: they’re not invading your private chats. Ads will appear in the ‘Updates’ tab, that’s where you see Statuses and follow Channels.
This gives brands a new way to be seen without disrupting the private, end-to-end encrypted messages WhatsApp is known for. Smart.
3. Voice Notes, Video Calls and More Ways to Chat 🎧📲
WhatsApp is also stepping up its communication game. Businesses will be able to connect with customers through:
That means more ways to meet your audience where they’re at, whether they’re talkers, texters or somewhere in between.
4. AI Agents Are Coming (No, Not the Scary Kind) 🤖
Meta is testing AI-powered business agents that can:
Giving you the flexibility to run ads that customers can engage with straight away – and with AI support for no delays! For small teams with big ambitions, this could be a game-changer.
What This Means for Small Business Owners
More visibility, less manual work. More conversations, fewer missed opportunities.
If you’re already using WhatsApp for customer support or sending updates, these new tools will help you show up more consistently – and creatively.
And if you’re not using WhatsApp in your marketing yet? This is your sign ✨
The Wise Up Take
We love when platforms evolve with small businesses in mind. These updates tell us that Meta wants WhatsApp to be more than a chat app, they want it to be a full-service marketing tool.
So, what should you do?
Change doesn’t need to be overwhelming. With the right tools (and the right strategy), it can be seriously exciting.
Want help making the most of it? You know where to find us.
Let’s have a chat to explore how Wise Up Marketing can help you grow your business
the principle of “treating your business like our own” and we have created a flexible, accessible solution for start ups and SME’s who value a personal approach.
