We all want to crack the code on Instagram growth. Whether you’re a small business, a social marketer, or a creator, the big question is the same: how do I get more followers? 🤔 

The truth is, there’s no single secret. But Instagram recently shared some insights on what works best, and here’s the breakdown. 

There’s More Than One Way to Grow 

Your growth depends on your goals and the type of content you (and your audience) enjoy. Video, in particular, is a powerful way to reach new audiences because Reels show up in explore tabs where people spend heaps of time discovering fresh content 📱 

Video vs Photo 

So, what’s better: video or photo? Both have a place, but consistency is key. Regularly sharing feed posts or carousels helps you connect with your audience and keep the algorithm working in your favour. Bonus: carousels get multiple chances to be seen if people swipe through, and any image skipped can still resurface as “new” content 👀 

Engagement Drives Growth 

Here’s where it gets interesting. Likes and comments aren’t just vanity metrics – they’re signals. The more your audience engages, the more likely Instagram is to show your content to new people. That means engaging content = more reach, and more reach = follower growth. 

How to Create More Engaging Content 

There’s no one-size-fits-all, but here are some solid tips: 

• Make your content relatable + funny so people want to share it 😂 

• Create content that encourages interaction, like asking questions or sparking DMs 

• Hook people in during the first 5 seconds of your reels to stop the scroll ⏱️ 

• Use your insights to track what gets the most engagement and double down on what’s working 📊 

How Many Reels Should You Post? 

Here’s a stat worth noting: creators who grew followers the fastest posted 10 or more reels per month. That doesn’t mean you need to burn out, even if you don’t hit that number, consistent output still helps. Remember, growth is a marathon, not a sprint 🏃 

Consistency is the Key 

At the end of the day, the golden rule is simple: consistency 🔑. Find what you can realistically stick to – maybe it’s reels, maybe it’s carousels, and keep showing up. The algorithm loves consistency, and so does your audience. 

Want to Grow Your Followers Faster? 

The algorithm rewards consistency, creativity, and connection, but putting that into practice can feel overwhelming. That’s where we come in. 

Whether you need a content strategy that fuels engagement, an audit to uncover growth opportunities, or hands-on help creating scroll-stopping posts and reels, our team can set you up for success.