Let’s face it… creating content that actually stops the scroll is no small feat, and if you’ve ever spent way too long in CapCut trying to stitch together a Reel that feels polished and on-brand, we’ve got good news.

Instagram has officially entered the editing chat with its brand-new, free video editing app: Edits. And honestly? We’re kind of into it. 👀

So… what is Edits?

Think of it as Instagram’s answer to CapCut, but with a little more Insta flair. Edits is a standalone app (yes, separate from Instagram) built for creators, small business owners, and marketers who want to level up their video content without pulling their hair out.

You can download it now on iOS and Android, and yes, it’s totally free.

What makes it different?

Instagram clearly did their homework, because Edits is stacked with features designed to make life easier (and content better). Here’s what caught our eye:

🖥 Multi-track editing: Layer multiple clips, audio, and effects like a pro. No more clunky back-and-forth with different apps.

🎵 Trending Reels inspo: Built-in access to trending sounds and effects, straight from the source.

📓 Idea hub: A little space to brain-dump future content ideas when inspiration hits mid-scroll.

💫 Fancy effects: Think green screens, AI animations, cutouts… all the bells and whistles to add some spice to your storytelling.

📲 10-minute video capability: Yep, longer content, finally! Great news for in-depth tutorials, mini vlogs, and behind-the-scenes gold.

🚫 No watermark: We love CapCut, but that sneaky little watermark? Not missed. With Edits, your exports are clean and ready to go.

📊 Built-in analytics: Get the performance stats you need, all in one place.

Why we’re watching this closely…

Edits feels like Instagram is stepping up to meet creators where they are. Instead of dancing between four apps to get your Reel just right, you now have one clean, powerful space to plan, edit, and post without the tech tantrums.

And because it’s made by Meta, you can bet it’ll play very nicely with Instagram and Facebook. Think smoother uploads, better optimisation, and features designed with the platform in mind.

Is it a CapCut killer?

Too soon to tell, but the fact that Meta is investing in creator tools like this tells us one thing: content creation is evolving, and the platforms know it.

If you’re a small business, this is your chance to create professional-looking video without a big budget or production crew. Just your phone, a little creativity, and maybe a tripod you found on sale.

TL;DR? Here’s our hot take:

Instagram’s new Edits app is like giving your content game a glow-up with zero tech overwhelm. If you’re creating Reels (and you should be), this tool’s worth checking out.